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December 07, 2004
SIRIUS College Sports Radio Adds Heisman Memorial Ceremony to Line-Up
SIRIUS Satellite Radio today announced that its College Sports Radio will bring fans the only live radio coverage of the 70th Heisman Memorial Trophy Awards Presentation on Saturday, December 11. The live, three-hour show begins at 7pm ET on SIRIUS Sports Action, channel 123, and SIRIUS will broadcast the first post-ceremony radio interview with the 2004 winner.
The program will originate from the Hilton Hotel New York, the site of the ceremony, and will include interviews with the 2004 Heisman contenders, past Heisman winners, and other college football luminaries. Former Oklahoma and NFL running back Spencer Tillman and former Auburn Tigers head coach (and current ABC football analyst) Terry Bowden will host the exclusive SIRIUS Satellite Radio coverage.
SIRIUS’ Radio Coverage of Ceremony to be Streamed Live on Heisman.com.
The Heisman broadcast is part of the advertising, marketing and promotional association between SIRIUS and CSTV: College Sports Television, announced in August. In addition, CSTV’s CollegeSports.com has launched the official website of the Heisman Trophy which, along with CSTV’s CollegeSports.com, will stream live audio of SIRIUS College Sports Radio’s three-hour Heisman show Saturday. Heisman.com also features historical information, profiles of past Heisman winners, statistics and ticket information regarding the 2004 Heisman Memorial Trophy Award dinner on December 13.
December 7, 2004 12:54 PM
