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December 16, 2004
Stern: History Will Show "I Accelerated Push To Satellite"
In a rare interview with USA Today, Howard Stern said,
"My role in the history of radio will be that I accelerated the push to satellite. I don't think this is the death of regular radio. It'll be there the same way network television is there."
Stern had said earlier on his terrestrial radio show that he wanted to do a print interview to plug Sirius. But his sit-down with USA Today, came after he read a recent Wall Street Journal article that claimed Sirius' over-spending on programming - which obviously includes Howie's 1/2 Billion Dollar deal - could set them up for a “flameout.”
In a momentary lapse of honesty, USA Today went on to say that this is a big risk for the 'King of All Media' - that this new venture could sweep Stern into the dustbin of radio history if Sirius tanks.
"That would bother me. I would hate to be wrong," he says. "But I think I am right. My gut instinct tells me this is big with or without me. It's the first time that somebody with a major career who makes major money in broadcasting is walking away.
The rest of the article is pretty much an obvious advertisement for Sirius and Stern's other endeavors, similar to his interview with Letterman, but it's a good read nonetheless.
December 16, 2004 01:44 PM
Comments
Are we going to have PAY to listen to Howard brag about how he created satelite radio? I think XM (go O&A!!) is better than listening to him whine and boast all the time.
Posted by: MikeK at December 16, 2004 02:57 PM
Like paying for 0 & A is any better. At least Sirius does it without forcing the subs. to pay extra to hear him when he starts.
Howard will do what he has always done and that is dominate the market that he is in.
If his only contender is going to be O&A enjoy the next 12 months as #1, because it will be the last that you see of it.
Even with current and future XM subscriber's how many are paying extra to listen to O&A. Because by the looks of the Average Subscriber monthly revenue that is listed under XM's last quarterly report of $8 it doesn't sound like there's many that are listening to them. Except for yourself
Posted by: kwik at December 17, 2004 05:08 AM
