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December 07, 2004
Toyota goes Satellite Radio in a big way
Today XM Satellite Radio announced a long term data services agreement with Toyota. The auto-maker has selected XM as its supplier for satellite delivered data services for it's Toyota, Lexus and Scion line of vehicles. In addition, Toyota will offer XM radios as a factory-installed option in Toyota and Lexus vehicles. The first vehicles factory-installed with XM radios will be available in 2006. Toyota will expand the factory-installed availability of XM's satellite radio and data services to additional Toyota and Lexus models in the future. Plus, Toyota will expand the number of models offering XM as a dealer-installed option in 2005.
XM is currently available as a dealer-installed option on the following 10 models: Toyota Camry, Toyota Land Cruiser, Toyota Solara Convertible, Toyota Solara Coupe, Lexus ES 330, Lexus LS 430, Lexus LX 470, Scion tC, Scion xA and Scion xB. In 2005, Toyota will expand the number of models offering XM as a dealer-installed option, including the Toyota Avalon and Lexus GS 330.
Right on the tail of this news, Sirius Satellite Radio announced that Toyota will offer Sirius, as both a post-production and dealer-installed option, in nine models beginning in February 2005. The Toyota models include: Camry, Solara, Land Cruiser, Lexus LS 430, Lexus ES 330, Lexus LX 470, Scion xA, Scion xB and Scion tC.
December 7, 2004 09:26 AM
Comments
I think this is the best summary of how things will actually play out with Toyota, except that Sirius will only be available as a DIO through Toyota dealers that get their cars through Penske, one of Toyota's American distributors. Advantage XM here, but a good move for Sirius also.
Posted by: MikeV at December 7, 2004 10:49 AM
