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March 07, 2005
Mitsubishi partners with SIRIUS Satellite Radio
Mitsubishi Motors North America today announced an exclusive agreement with SIRIUS Satellite Radio to offer satellite radio as a factory-installed option in various Mitsubishi models.
The first SIRIUS factory-installed option will appear in the 2006 Mitsubishi Raider. The midsize truck, which was recently unveiled at the North American International Auto Show in Detroit, will be available in dealer showrooms in the fall of 2005.
SIRIUS will come standard with the Mitsubishi Motors' Premium Audio System package. All 2006 and 2007 model year SIRIUS-equipped vehicles will include a six-month, pre-paid subscription service and free activation. Following the 2006 Raider, Mitsubishi Motors plans to offer SIRIUS as a factory installed option in three additional models for the 2007 model year.
This represents a big milestone for Sirius has Mitsu is one of the few untouched manufacturers who haven't partnered with either XM or SIRIUS. Hyundai, Subaru, Kia and Porsche are the only major manufacturers left. And with both Mitsubishi and DaimlerChrysler onboard with Sirius, Hyundai will undoubtedly be soon to follow (all three are partnered through the Global Engine Alliance not to mention various other partnerships).
March 7, 2005 09:49 AM
