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April 05, 2005
XM & Yankees Reach Ad Deal
And now begins what I feel will be the many MLB Marketing Initiatives between XM Satellite Radio and each separate team.
XM just announced a multi-year marketing deal that will allow XM to advertise its radios and programming at Yankee Stadium, through on-site promotions and signage.
April 5, 2005 05:17 AM
Comments
XM is playing both ways now:
http://www.metrowestdailynews.com/businessNews/view.bg?articleid=94988
Posted by: Tre$$ at April 5, 2005 05:55 PM
Red Sox and Yankees...exciting! I wonder who else they are going to do deals with?
Posted by: Smack at April 6, 2005 08:52 AM
