Karmazin on post-merger packages and pricing
Wednesday, February 28, 2007 at 8:04 PM
Mel Karmazin, gave some more light on the possible "A La Carte" packages and pricing at today's House Judiciary Committee Antirust Task Force hearing on the proposed satellite radio merger.
First, Karmazin clarified that at this time "per-channel" A La Carte packages is not possible in the current infrastructure. In other words, the ability to pick and choose a completely customized subscription (labeled a "consumer advocate's dream") won't be a reality right now.
But what is possible is the choice of tiers based on different consumer interests.
Karmazin also stated that the $12.95 per month pricing is currently the ceiling that is possible for a subscriber. There's "no scenario where we're raising that price," said Karmazin in his testimony.
"What we're also saying is that we'll provide the consumer with a choice to be able to get satellite radio for less than [the current price]," he added.
For instance, in the scenario of a "music only" a la carte package, the consumer could likely pay less than a current satellite radio subscriber does today. I can imagine a "family package" with children/family-friendly programming, a "sports package" with live play-by-play sports, and a "news/talk package" with only (wait for it) news and talk.
More choice, and lower prices. It's rare that you see a merger scenario with those possibilities becoming a reality.
Mel Karmazin, gave some more light on the possible "A La Carte" packages and pricing at today's House Judiciary Committee Antirust Task Force hearing on the proposed satellite radio merger.
First, Karmazin clarified that at this time "per-channel" A La Carte packages is not possible in the current infrastructure. In other words, the ability to pick and choose a completely customized subscription (labeled a "consumer advocate's dream") won't be a reality right now.
But what is possible is the choice of tiers based on different consumer interests.
Karmazin also stated that the $12.95 per month pricing is currently the ceiling that is possible for a subscriber. There's "no scenario where we're raising that price," said Karmazin in his testimony.
"What we're also saying is that we'll provide the consumer with a choice to be able to get satellite radio for less than [the current price]," he added.
For instance, in the scenario of a "music only" a la carte package, the consumer could likely pay less than a current satellite radio subscriber does today. I can imagine a "family package" with children/family-friendly programming, a "sports package" with live play-by-play sports, and a "news/talk package" with only (wait for it) news and talk.
More choice, and lower prices. It's rare that you see a merger scenario with those possibilities becoming a reality.


When questioned about the XM/Sirius merger in front of the House Judiciary Committee antitrust task force, Mel Karmazin was asked whether he would agree to pricing restrictions for the newly merged company.
Gigi B. Sohn, co-founder and President of
David Rehr, president of the NAB, testified in front of the House Judiciary Committee antitrust task force. He had five main points as to why this merger should not go through.
The House subcommittee on telecommunications will hold a hearing next Wednesday, March 7th that will include a look at the proposed Sirius-XM merger.
Mel Karmazin will testify today in front of a new House Judiciary Committee antitrust task force today at 3pm ET. 

