While it's not necessarily "news" that the new Hyundai Genesis Coupe will feature XM (since all new Hyundais will feature XM), the car itself is newsworthy and XM gets to capitalize on the buzz.
Hyundai's new rear-wheel drive sport coupe, called "the most-affordable 300-horsepower sport coupe on the planet," will arrive in dealerships in the spring of 2009. And Hyundai pulled no punches in unveiling it yesterday with explosions, a live rock band and stunt drivers whipping the car around (video coming soon).
"The Genesis Coupe buyer, in addition to being a driving enthusiast, has wide-ranging music and entertainment tastes," said Tim Benner, Hyundai Motor America's National Manager of product development. "XM Radio is a natural addition to a long list of standard features that support a dynamic Genesis Coupe lifestyle."
A bit more refined than a boy-racer car, the Genesis Coupe will definitely appeal to a demographic who would be more likely to convert to a subscriber (the enthusiast who must have all the toys).
Check out photos of the interior after the jump...
VERY nice looking car. Can't wait to test drive it! The XM thing is just an added bonus.