XM Satellite Radio is launching "GRAMMY Radio" on XM LIVE (ch 200) starting on February 9th through February 11th, which just happens to be the evening of the 49th Annual GRAMMY Awards.
GRAMMY Radio will feature the first live broadcast of the GRAMMY Awards, red-carpet interviews from the GRAMMY Awards , and broadcasts of the performances the dreamy superstar artists during GRAMMY Week.
On top of GRAMMY Radio and related GRAMMY programming, XM has launched "XM Star Treatment: A Night at The GRAMMYs" a sweepstakes put together with Circuit City. Peeps who purchase and activate an XM radio from Circuit City through January 27th will be eligible to win tickets to the GRAMMY Awards telecast, plus hotel and airfare, behind the scenes access and more.
And if you want to follow the journey to the GRAMMYs with XM, go check out the new XM GRAMMY Blog.
Better keep Earl away from the TVs in the XM New York offices. He'll either change the channel or faint and break the TV.