Car Buyer's Notebook got to go on a tour of XM Satellite Radio. They list some pretty interesting stats as well:
- Between Sirius and XM, they'll both penetrate between 10-15% of the new vehicle market in 2005
- In 2005, XM is adding over an average 6,000 per day
- Approximately 60% of free trial users (from vehicle purchases) are converted into paying subscribers
- XM has a 98.8% renewal rate for subscribers
There's some pretty neat photos of the XM facilities too. Read more here.
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