70% of Stern Listeners stayed with Terrestrial (Jacobs Study)

Monday, March 27, 2006 at 8:55 AM
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Fred Jacobs ran a 25,000-person web-based study from 79 rock stations in late February and learned that 70% of listeners decided not to do the jump to satellite radio. In the study he states that "the biggest winners appear to be many of Stern's former FM competitors," though he backpedals a bit and says that there's no doubt that Howard has been a "big plus to Sirius."

Let's see, because today the Phase II Arbitrends are due, and I don't see David Lee Roth or Adam Carolla doing so well. 

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