A fascinating look at (re)designing XM's packaging

Wednesday, April 4, 2007 at 9:57 AM
Tags: 2, XM

XM Packaging (Roughs)

Have you ever wondered how the hell they crammed all that gear into the package when you bought a new satellite radio? I've opened a fair share of units myself and (sadly) have had to put them back together to ship back after a review (sometimes not very successfully) - so it always sparks my curiosity as to the actual design behind the packaging itself.

Well, the folks over at .think have written a highly detailed explanation behind the process of designing XM's new retail packaging - from concept, all the way through to the final product.

XM Packaging (Finished Product) 

If you're even remotely interested in how this is done (it truly is an artform), this will be well worth the read.

[.think

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