Applied Media Technologies Corporation (AMTC) has signed on with Dunkin' Brands to provide Sirius Satellite Radio background music to Baskin-Robbins stores nationwide.

Baskin-Robbins currently operates more than 5,600 units in 40 countries.

AMTC, which provides of Sirius services to businesses, normally charges only $24.95/month for the commercial-free service (no contract required).

Baskin-Robbins was given special discounted pricing in their arrangement with AMTC. I'm sure tapping into the sheer volume of stores justified the price cut (not to mention Dunkin' Brands other endeavors... namely Dunkin' Donuts).

"The business of ice cream is nothing but fun, and our goal is to make sure customers of all ages smile," said Baskin-Robbins franchisee Jack Handy. "We are enjoying the freedom of being able to decide what kind of music we want at any given time, and we know our customers appreciate the difference a little music can make."

Baskin-Robbins will celebrate 62 years of business this year.

[Press Release]