Yesterday's Apple event included the news that they would be dropping the price of the 8Gb iPhone by $200, and this enraged many early adopters who paid the original $599 pricetag.
But in a move that is pretty amazing for a technology company, Apple has announced that they will give iPhone owners a $100 in store credit (online or in meatspace). That's an incredibly decent move when they very well could have just ignored the complaints and moved on.
Apple, as a result, has not only appeased their most dedicated (and affluent) customers, but created a second round of buzz, excitement and undoubtedly massive press exposure - just 24 hours after the big unveiling of a new product line.
XM and Sirius should take note, because this is the perfect example of how to turn customer service complaints into a positive PR move.
[Open Letter to All iPhone Customers]