Apple offers $100 credit to iPhone early-adopters - Orbitcast

Apple offers $100 credit to iPhone early-adopters

| 7 Comments

Apple iPhoneYesterday's Apple event included the news that they would be dropping the price of the 8Gb iPhone by $200, and this enraged many early adopters who paid the original $599 pricetag.

But in a move that is pretty amazing for a technology company, Apple has announced that they will give iPhone owners a $100 in store credit (online or in meatspace). That's an incredibly decent move when they very well could have just ignored the complaints and moved on.

Apple, as a result, has not only appeased their most dedicated (and affluent) customers, but created a second round of buzz, excitement and undoubtedly massive press exposure - just 24 hours after the big unveiling of a new product line.

XM and Sirius should take note, because this is the perfect example of how to turn customer service complaints into a positive PR move.

[Open Letter to All iPhone Customers]
Thanks Tyler!

7 Comments

Why not offer a $200 credit?

I wouldn't have given them a dime. That's how things work, time goes by, prices drop. Shouldn't have waited for days to be the first with a trendy new device. Next time maybe they'll learn and wait a month for new technology. What is going to happen when the 2nd gen iPhone comes out? I'm picturing hordes of fanboys whining until they get a $200 trade-in credit, then they'll go skipping happily down the street having lost $300 on the cost of their original iPhone.

Wonder if this is in response to the apparent Zune Phone coming out, or the blurb on FMQB that Microsoft is dropping the Zune price to $199.

I waiting for sony to give me credit on my dvd player that I paid over $500 for. damn technology.

btw if you paid $600 for a phone that does less than a blackberry or treo than you should not complain. sure the screen is a nice piece of technology but you still have to pay for a low grade service provider with slower internet speeds than verizon. my treo downloads faster than a land line dsl service.

One thing I have never understood about Siri or Xm is the fact that the money is to be made in the recurring revenue of subscribers, and as that base grows, the cash grows substantially . Simply put, the more subs they add the more they will make. So then, why does XM and SIRI not simply give out free radios to consumers for one year sign ups? I don't mean this lame one-year sub giveaway they are doing now, or any other radio specials for free they do try to run, that are only for current subscribers. Only for current subscribers is not how you build your sub base, all that does is allow someone to upgrade a radio to a newer one under a new sub and cancel the older sub. What are these clowns thinking? If I could add 15, 20, 30 million more subs in 6 months or less by giving everyone a free radio who wants one and have them sign up for one year subs, then I just made a fortune quickly. Why do they only offer free radios to current subscribers? That is not how you get your name and product out to everyone to subscribe.

They both already lose money on each subscriber. Giving away radio's just makes them lose even more. And entry level radio's can be had for $30. I don't believe the price of a radio is keeping anyone away. Unless you've tried it, most people can't comprehend why you would pay for radio.

As far as Apple, I say fuck the early adopters, tough shit. I paid $400 for my Helix and it was worth every penny. I can now get one brand new for $70. That's the price you pay for wanting one first. If $599 was reasonable two months ago don't fucking whine about it now.

Heard a report on MSNBC that people who bought their iPhones within 14 days of the price drop will get a full $200 refund; I'm trying to confirm that, as I got mine only five days before the price drop (but still love it).

And the EDGE network isn't as slow as I thought it would be; I use the Internet to check transit schedules when I'm on the road, and have had no problems.

But it's actually brilliant of Apple to offer the $100 store credit -- how many folks will go in and end up laying out 2x as much (or more) on new toys?