Apple co-founder, Steve Wozniak (The Woz) gave the satellete radio industry a "Buy" rating in a recent interview with the Motley Fool.

The conversation was basically equating the future of select technologies/products with a investing-style "Buy, Sell, Hold" rating. The interesting part is Woz's reasoning for being so favorable to satellite radio:

"Once you encounter it, it is a one-way street. You go through it and you don't back out. You just discover that there are more stations of the types you want at a very reasonable price and so they basically ... will hold their clientele, and it is large enough," said Wozniak.

Remember that Wozniak was a guest-DJ on XM not too long ago. During that incredible 4 1/2 hour show Woz brought up several times how enamored he is with the service that satellite radio provides.

So why is this important? Because Sirius and XM (and Apple for that matter) aren't really in the radio business. They're in the desire business.

[Motley Fool via SSG]