Arbitron has released the Spring 2007 ratings for both XM Satellite Radio and Sirius Satellite Radio.
The report breaks out each service's channel by channel data of both cume (short for "cumulative audience" - essentially the unduplicated persons or households listening during a specific period) and AQH (Average Quarter Hour - the average number of persons listening to a station for at least five minutes during a 15-minute period).
XM led significantly with a cume of 10.33 million listeners versus the 6.6 million listeners at Sirius.
But Howard Stern owned the top spot as the most-listened to satellite radio channel with over five times as many listeners as Opie & Anthony:
- Sirius' Howard 100 (ch 100) had a cume of 1.22 million listeners and an AQH of 96,700
- XM's The Virus (ch 202) had a cume of 216,800 listeners and an AQH of 20,800
While Howard 100 was the #1 most listened to satellite radio channel, XM's Top 20 on 20 (ch 20) ranked as #2, with 1.05 million cume listeners and an AQH of 21,800 listeners.
XM's listening is more evenly distributed, while Sirius is more Howard Stern-biased (Howard 101 even had a cume of 502,000 and AQH of 30,700).
Check out the full Arbitron ratings report here (PDF).

Look at those country numbers. Maybe now Sirius will stop ignoring the country section.
Oh god, lets see how the pests will spin this shit now.
"They were suspended during this time"
"This doesn't count metro markets"
"0.0 have encouraged us to report listening on FM stations, not XM"
We get it. They have bragged for 2 years that more people listen to them on XM. Now we have proof they are LIARS. I really don't see any point for Mel to keep them on when the merger is done. Nobody will miss them OBVIOUSLY from the ratings, and they are just barely hanging on to their terrestrial stations. 2 years and they are done from the airwaves. And who ALWAYS wins in the end?? Thats what I thought.
Before this devolves into another Stern V. O&A battle, I'll make one quick point...
Mainstream programming works on SDARS. Most listeners aren't interested in niche channels unlike anything on FM. They want what many disparage as "FM without commercials." That's why Sirius leads at retail. That's why 20 on 20 and Hits 1 are so popular. That's why the biggest name in the history of FM is the biggest name on SatRad.
Satellite Radio and Terrestrial Radio are the same businesses. The 2 primary differences are the delivery model (Terr v. Sat), and the revenue model (Ads v. Subs) But ultimately they are both about getting more people to listen to you in their cars, then listen to the other guy! And the way to do that is to appeal to the masses, IMHO.
well well.....SFN is large and in charge. (usually very very large.)
Hey asshole, why the need to mention O&A? If they are so small and don't matter...why do you care. Surely you would know nothing about the show if you didn't listen.
Oh wait...you know how long they've been on air, what they have been saying.
Oh yeah, you know their sayings "always win in the end".
Well fine, forget about that....you got your thumb on the pulse of orbitcast (anonymous coward), so where did you get those interesting thoughts? They look like they were lifted from a website...perhaps a O&A message board?
So you aren't a fan...you want to knock them, yet you know all about the show, how long they've been on air, their sayings "always win in the end" and you know their unoffical message board.
Keep lurking asshole. Tough guys ALWAYS trash talk on message boards. Hide behind your work computer that someone else is paying for and do the job you are being for which you are obviously being over paid to do.
I have afternoons free and made more this week than you have in your last year in your 9-5 job.
email me at oavirusxm202@yahoo.com and i'll show you the bronx....seriously i'm in midtown and would love to knock that smirk of your huge down sydrome head.
Wow, when O&A fans are beaten down with facts, they sink to threats over the internet. "Hey man, I'll kick your ass!" Pathetic assholes. You lose. Howard has close to 2 million people listening to him on both his channels and O&A have 200,000 people listening to them. I remember that there was audio posted on SFN where Opie says more people are listening to them than Howard on satellite radio alone. Wow. And you idiot pests believed it. It crow and die.
from reading the arbitron info if there was any question on where the content was heard it was counted as being fm so the boys have a out to use
get a NY Driver's license Jorge
get a NY Driver's license Jorge
sad day for o&a fans first philly drops them then you find out stern is killing on satellite
It scares me that none of my favorite stations are above .10: Fred, First Wave, X Country, Disorder, Loft, Fine Tuning. I must be uncool.
If I were the "boys" I wouldn't use FM content as an "out" considering their ratings suck, they're getting hammered by Whoopi Goldberg, and they're losing affiliated left and right.
ovaherenow, you're pathetic. This "I'll beat you up" child talk is making you pests look even worse.
amazing - of all the folks I know who have satellite radio - not a one has ever mentioned that they were polled from arbitron as to what channels they listen to, yet here are ratings.
we have had Sirius for over 4 years now - wife and I have 5 subscriptions - every vehicle and both at work and home.
I listen to the bluegrass channel sometimes, but more listeners to bluegrass on Sirius than to jam on? and margaritaville has only one third as many as country? some of these numbers are a bit hard to believe, but so are some tv ratings from neilson.
I'll continue to enjoy the grateful dead channel, radio margaritaville, blue collar and howard stern - and throw in a mix of bluegrass, octane and the vault for those times when variety is the name of the game.
now just pass the merger so we can have baseball, too.
satellite radio is on all day - all over north america, enjoy it everywhere you go -
tener corazón de oro
http://media.putfile.com/Opie-says-The-Virus-has-more-listeners-than-Howard-100
It really doesn't matter anyway...The merger is almost complete--FM is canceling the O&A show in some other PRIME market every other day ... and Uncle Mel will not only deliver the stock price we have been waiting for but also the heads of O&A....on a silver platter. lol....!
http://media.putfile.com/Eric-Logan-Doesnt-Know-If-OA-Have-A-Bigger-Audience-Than-Stern
Eric Logan lied to O&A, saying that "The Virus" is the number 1 channel in XM.
I was shocked on how bad XMU was doing. I mean that channel is non-stop special programming, and DJ's. But I think because of this report, we might see the axing of channels in the near future.
But here's the thing, the international market needs to be put to the side until after the merger. I mean look at this, good channels go because of space constraints, while no Canadians are listening to their channels. I mean 3900 for the French channels, at best? Come on, that's pathetic. And CNN En Espanol needs to go. I mean sure the world market is important, but they shouldn't be prioritized over good channels. Ax all but a couple.
WOW.... Opie and Anthony are taking a beating the pest couple of weeks. Its like punching the biggest guy in the bar and he doesn't even flinch. O&A should have just left ole Howie alone.
I truly think the reason the people in Pittsburgh did not like them was because of the arrogance and the Howard bashing.
I think they're lousy bs ratings for both Howard and O&A. The books were sent out to households excluding most major cities in the U.S. to people who may or may not have satellite radio?
Uhh yeah
I think they're lousy bs ratings for both Howard and O&A. The books were sent out to households excluding most major cities in the U.S. to people who may or may not have satellite radio?
Uhh yeah
Here's something interesting. NASCAR radio is more listened to than NFL radio. NFL should switch to XM, that's what turns me on.
Here's something interesting. NASCAR radio is more listened to than NFL radio. NFL should switch to XM, that's what turns me on.
H100 crushed them. Whats really bad is when H101 which plays a Howard West Coast Replay, Bubba the Love Sponge, & Ferrell beat the Virus by almost double.
Artie Lange - that's funny.
Ned for president.
Bubba and Ferrall are beating O&A and Ron and Fez by more than doubling their numbers. So sad.
O&A's XM + FM listeners > Hoo Hoo's SIRI listeners
Math so simple even waterhead Stern kiddies can understand.
The truth hurts, doesn't it?
Wow, it is IMPOSSIBLE for O&A to spin this into a positive. They are getting crushed by not only Howard 100 but both of his channels. I mean CRUSHED. Finally some hard data proving what's most level-headed people suspected all along. Hahahaha
The only reason people subscribe to Sirius is for Howard?? This data shows that the rest of Sirius is just plain SHIT..
>>> Wow, it is IMPOSSIBLE for O&A to spin this into a positive. They are getting crushed by not only Howard 100 but both of his channels. I mean CRUSHED.
When you look at the COST of O&A to XM versus the COST of Howard to Sirius, there is no question which is the better value to the two companies and it sure as hell isn't Howard.
But Stern claims he has 6.5 million listners.
But Stern claims he has 6.5 million listners.
This all just shows that if XM signed Stern instead of Sirius, there would be no need for a merger today and Sirius would be out of business.
DAMN, SPIN THAT!
12+ ratings are PURELY for ego. Ask any radio exec. These ratings are for ALL PEOPLE, 12 and older. in the 18-31 demo, or whatever it is, O&A might be beating Stern. Also, this is based on number of subscribers, too, and percentages (correct me if i'm wrong.) Just to show how neutral i am, I own a sirius radio. Stern's OK, but only on his pre-show-starting bits; I usually listen to 108 - Maxim Radio. I don't own an XM b/c Sirius lets you pay w/ programming gift cards, w/o requiring cred cards.
I listen to O&A in afternoon drive, as they're not live here (Rover's king of morning drive in Cleveland.) And i'll proudly admit that i love o&A.
Not gonna lie though, WCKG's prob gonna be the next to flip formats, dropping not only O&A but all the rest of its staff, except maybe Dahl.
12-minus ratings are PURLEY O&A
Hey ovaherenow...
Those O&A pest "attacks" and trolling SFN days should be ending soon. O&A should have never been compared to Howard. It went to their heads and they thought they could compete with HS. They are learning the hard way...
Saying that, I hope XM keeps them on and you pests can still listen and enjoy, just don't compare the bbboys to Hoo-Hoo, you will always lose in the end.
btw I live in the Bronx......
A couple of things:
To the extent that you can trust ANY survey that relies on old-fashioned diaries, it is true that, if you combine O&A's audience on FM radio with their XM audience, O&A has more listeners than Howard.
The more surprising thing is that Howard's audience -- his total radio audience -- isn't larger than 1.22 million.
Also: The gap between the cumulative audience for XM and the cumulative audience for Sirius is greater than the gap between the official subscriber counts for XM and Sirius, probably due to the fact that XM counts paying customers as subscribers, while Sirius counts new cars on lots as subscribers.
If O&A's ratings are so great on FM, why do markets continue to drop them? They are 2nd to last place in NY. 0.0...Zero Point Zero...0.0!!!!!!
First, I think Ryan should delete these infantile "opinions" shown above. Then again, they are testimony to the sort of people Howard and O&A attract.
Second, it is truly interesting that "20 on 20" is the No. 2 station. Every SatRad subscriber complains about terrestrial's repetition, predictable playlists and monotony as the reason they pay fees for radio- and the first station they flock to is the most repetitious out of all 170 stations. As far as XMU is concerned, REAL college stations like WNYU and WFUV have much better and more interesting programming. Since I enjoy college radio, I did try really hard to like XMU- but they're not getting it done on content.
The one thing I need to point out here, is that people who say "O&A's audience from XM and FM combined equals blah blah blah" isn't entirely true. Add those numbers up, sure, but there's probably a decent amount of overlap. FM listeners aren't all brand new seperate people from XM. A lot of them are the same listeners, lowering that number at least a little bit...Not saying it wouldn't be true, but it may not be as big as you think.
Anyways, It makes me sad how little listership other stations get on Sirius, though. I know it's not 100% accurate by any means, but still.
More people need to listen too Deep Tracks and XCountry
Response to "The Truth":
1. "his total radio audience -- isn't larger than 1.22 million."
He has a much larger audience. The average is for how many listeners at one time. Howard replays his show 3 times on H100 and once on H101. Do the math the 1.2 x 3 = 3.6 million plus the 500k he gets on H101 = a little over 4 million. To further back this fact up there were less than a million Sirius subscribers before Howard and now there is 7 million.
2. "O&A's audience on FM radio with their XM audience, O&A has more listeners than Howard."
O&A are being dropped in markets left and right. They came in 2nd to last in NY and were just dropped in Philly. Even with all their markets I seriously doubt they have more than 4 million.
3. "The gap between the cumulative audience for XM and the cumulative audience for Sirius is greater than the gap between the official subscriber counts for XM and Sirius, probably due to the fact that XM counts paying customers as subscribers, while Sirius counts new cars on lots as subscribers."
XM has just as many car sponsorships as Sirius. To say listeners don't count because they have a trial due to buying a new car is stupid. A listener counts as a listener.
Why is is such a big deal that Howard does well? Don't be as insure as the hosts you idolize.
This is quite possibly the most interesting bit ever posted at Orbitcast...
Going by the most recently recorded sub numbers, the aggregate AQH and Cume are interesting...
For Sirius, at an average moment, 619,400 people are listening to the service, which is 8.7% of the most recent subscriber count.
For XM, at an average moment, 798,900 people are listening, which is 9.7% of the most recent subscriber count.
Of course, around 10% of Sirius' subs are parking lot subs and don't contribute any Arbitron listenership. Taking them out, Sirius' AQH/subscriber ratio moves to 9..7%.
When hs Arbitron become accurate???? I will repeat what was mentioned earlier.... did anyone you know fill out this survey?
I'm not going get into the O&A vs. Howie argument.... but I assume E-LO knows more about XM numbers than Arbitron........
"He has a much larger audience. The average is for how many listeners at one time."
To ArtieLange: FWIW, that is not what CUME means. CUME is not an average... it is a figure that counts the number of different persons that tune in for a minimum of 5 minutes during the stated daypart. The daypart stated in this ratings release is Mon-Sun, 6A-12A (leaving out the overnights)... it says that Howard 100 had CUME of 1.2 million during that daypart. That means that 1.2 million DIFFERENT persons checked out his channel during the week. Not more, but not less... but rather 1.2 million.
AQH is the Average amount of listening at any one time... which is 96,700 AQH.
Speaking of which Ryan... if you see this... your blog above says that CUME means "unduplicated persons or households"... while it does mean unduplicated persons -- it does not mean unduplicated households. You may be confusing this with Neilsen. With Arbitron, a whole family could all have a diary for ratings -- and all individually mark down the same program or channel -- however they would be counted seperately. Not a biggie, but that kinda jumped out at me when I read your story.
BTW, I posted some AQH share figures on Yahoo if you're interested in checking them out... I posted the Top 20 channels combined -- based on AQH Share. It's pretty interesting to see.
One final thing -- this is not directed at anyone, but just an FYI to those bashing each other here... yes Stern did kick ass in these ratings. But don't underestimate O&A. The Virus finished in the Top 10 overall between XM and Sirius in AQH Share (number 7 channel for XM in fact). AQH is basically the overall listening during the book.
----
(Ryan, I forgot to do the "orbitcast" thing... please check the quarantine :) )
One way to compare the different takes on the same format when it comes time to whittle down the merged lineup would be to divide the channel AQH by the service AQH (to control for differences in service usage). Those channels whose subscribers are listening longer are presumably doing a better job...
CHR/2000s: Hits 1 pulls 2.86, 20 on 20 2.73, Hitlist 1.16, and Kiss cm pulls 0.39 (admittedly Kiss's listenership gets dragged down by most markets having a CC Kiss FM... someone who only logs it as "Kiss" will probably be logged as listening to Kiss FM). Those numbers would suggest that Hits 1 and Hitlist survive, with the latter having more of an emphasis on stuff from 2000 to 2005. The format scorecard is Sirius 2.86 - 4.28 XM.
AC: StarLite pulls 0.69, Sirius Love 0.61, Movin EZ 1.13, The Blend 3.39, The Heart 2.39, Sunny cm 0.80, and Escape gets 2.25. Something of a landslide for XM (totals are 8.83 for XM vs 2.43 for Sirius): the course would appear to favor keeping the 3 XM produced channels along with Movin EZ (since Movin EZ fills a niche as a classic vocal AC channel, which is distinct from the newer AC on The Blend and the beautiful music of Escape).
'40s: default judgement for XM
Oldies: Sirius Gold surprisingly (to me, at least, and I'd suspect also whomever decided to fire the DJs on Gold) beats '60s Vibrations: 1.95 to 1.73. The '60s on XM beats The '50s 2.72 to 1.86. Elvis Radio, on a related island, pulls in 0.68. It's not difficult to say that the lineup should be Sirius Gold and The '60s, with the non rock 'n' roll on The '50s exiled to The '40s (which would probably end up with a rebranding, obviously). Contractual obligations would likely keep Elvis around. XM wins another format, but this is the closest one yet: 4.58 to 4.36.
Classic Hits: Another split with XM handily winning the Battle of the '70s 2.25 to 1.39, while Sirius ekes out a narrow victory in the Reagan Decade 1.99 to 1.94. Keep The '70s and Big '80s. A similar format score: XM wins 4.19 to 3.38.
The '90s: Sirius nolo contendres again...
Mellow rock/Folk/Coffeehouse/Singer-Songwriter: This one's a tough one to define, especially without crossing the line into Triple A. Sirius wins this little-listened-to category 3.03 to 1.28. Of course, direct comparison is difficult (Sirius lacks a folk channel, and Margaritaville more than held its own in this group); even The Bridge and the The Loft are apparently somewhat different in approach. The Bridge gets 0.92, Coffeehouse 1.08, Margaritaville 1.03, while The Loft gets 0.63, Hear Music gets 0.45, and The Village has emptied with a 0.2. Logical lineup is The Bridge, Coffeehouse, Margaritaville, and The Village.
(Posting in case something bad happens... this will continue...)
Response to "Artie Lange"
1. You don't know what cume means so let me clear it up for you:
Definition: A radio station's cume is similar to a newspaper's circulation. Abbreviation for cumulative audience. It is the different or unduplicated persons or households listening during a specified period. Here's the link if you think I made that up: http://radio.about.com/library/bldef-11.htm
The cume period in the survey is 6a.m. to midnight. Howard's TOTAL listeners according to Arbitron are 1.22 million on H100 plus 500k on H101 for the entire 18 hour period. Significantly less than your convoluted formula.
2. "XM has just as many car sponsorships as Sirius. To say listeners don't count because they have a trial due to buying a new car is stupid. A listener counts as a listener."
They count subscribers differently. Sirius counts cars installed and XM counts cars activated. Here's a link on that: http://www.orbitcast.com/archives/xm-vs-sirius-subscriber-numbers.html
These diary surveys are often unreliable anyway. I believe that I with two other persons, once boosted a never-listened to AM station in L.A. by filling in that I listened to that station only and often. They went from a 0.2 for two ratings periods prior to a 2.0+ for the book we filled out and went back to 0.1 for the next two books. No proof that we did it alone but it's hard to dismiss that we didn't have an effect.
I have listened to Howard since 1989 and to O&A since 1999, I don't care who hates who. Just use facts (or at least read the damn survey correctly)
It shouldn't be a surprise to anyone that Stern beats O&A in ratings -- Sirius basically staked their entire existence on the Stern deal working out. I think that Stern's numbers do kind of show how foolish some more rabid Stern fans are when they try to give him total credit for Sirius' growth -- how can you say he added 7 million subscribers when it appears about 1.2 million actually listen to his show?
O&A, on the other hand, has always been sort of a misfit child in the XM family. Oh, XM wants them to do well, I suppose, but they've always kind of pushed them down the list. Even with that, they do have a devoted following on satellite radio, and Karmazin would be utterly foolish to kick them out the door when and if the merger works. If I were Mel, I'd try to get them to give up on FM and move to afternoons. Stern in the morning, O&A in the afternoon would be a really great 1-2 punch to sell units to people who like the rapidly disappearing "hot talk" format. And all the Orbitcast dustups between fanatic fans on both sides aside, the audiences are very compatible with each other. Why not?
Am I the only one concerned about Sirius' overall cume and AQH compared to XM's? When you compare the subscriber counts, that's a very low number. Does this mean there's a great deal of Sirius subscribers who never turn their radios on?! To me, that's a big issue. Why aren't subscribers bothering to even turn their radios on? And how can we get them to turn them on?
International pop: both channels are programmed outside the satellite colossus, so neither can be axed that easily. BBC Radio 1 pulls 0.14 vs. UPop's 0.13.
Adult Hits: XM nolo contendres.
Classic Rock: XM sweeps the older, newer, and deeper categories. Top Tracks wrecks Vinyl 2.87-1.68 and Deep Tracks beats The Vault 1.00-0.66. Classic Rewind comes the closest to victory for Sirius, with that contest being 1.70-1.49. Overall it's 5.57 for XM versus 3.83 for Sirius.
Jam Band: XM nolo contendres. This study doesn't cover Grateful Dead Radio.
Triple A: The Spectrum scores 0.60, Iceberg a pitiful 0.62, and XM Cafe 0.66. Slight format victory to XM. XM Cafe survives and Iceberg should probably melt, but CanCon will keep it alive.
Active Rock: Basically a clean sweep for Sirius. Buzzsaw pulls 1.13, Octane 2.84, Hair Nation 1.94, Hard Attack 0.48, and Faction 6.75; Boneyard scores 1.18, Squizz 1.43, and XMLM 0.25. 6.39 overall for Sirius versus 2.86 for XM. Put the Boneyard, Squizz, and XMLM out of their misery.
Alternative: A near-sweep for Sirius. Alt Nation nearly doubles Ethel (1.40-0.74), 1st Wave handily beats Fred (0.74-0.45), Lithium edges out Lucy (1.44-1.40), Left of Center trounces XMU (0.37-0.09), Punk doubles up Fungus (0.37-0.19). XM scores on CanCon as The Verge scores 0.04 to CBC Radio 3's zero... point... zero... zero. Sirius scores 0.13 on an uncontested layup with Underground Garage. 4.45-2.91 to Sirius overall.
Free-form: Disorder - 0.18; Fine Tuning - 0.11
Dance/Electronic: Not really up on dance/electronic, so I can't really make the comparisons... Area 33: 0.37, Boombox: 0.18, Chill Siri: 0.24, The Beat: 0.44, The Strobe: 0.26, The Move: 0.14, BPM: 0.55, The System: 0.16, Chrome: 0.28, Chill XM: 0.18. Sirius: 1.49, XM: 1.31
Rap/Hip-Hop: see dance/electronic for why I won't make picks here. Hip Hop Nation: 0.63, Back Spin: 0.32, Shade 45: 0.74; The Rhyme: 0.21, Raw: 0.61. Sirius: 1.69, XM: 0.82
R&B & CHR/Urban: Hot Jamz: 0.94, Heart & Soul: 0.44, Soul Town: 0.37; Soul Street: 0.99, Suite 62: 1.36, The City: 0.66, The Heat: 0.74. Sirius: 1.75, XM 3.75
Country: New Country: 3.29, Prime Country: 1.31, Roadhouse: 1.61, Outlaw Country: 0.77, Bluegrass: 0.60; America: 1.18, Nashville: 1.05, X Country: 0.40, Willie's Place: 3.12, Bluegrass Jct: 0.83, Highway 16: 2.33, US Country: 1.23. Sirius: 7.58, XM: 10.14
Christian: Spirit Siri: 0.95, Praise: 0.42. The Message: 0.91, Spirit XM: 0.88, Enlighten: 0.75. Sirius: 1.37, XM: 2.54
Someone else can continue this work...
IINM, TSL can be derived from AQH and Cume by dividing Cume by (4*AQH) (homer?)...
XM overall TSL: 3.23 hours
SIRI overall TSL: 2.66 hours
H100 TSL: 3.17 hours
H101 TSL: 4.09 hours
Virus TSL: 2.61 hours
>>> Am I the only one concerned about Sirius' overall cume and AQH compared to XM's? When you compare the subscriber counts, that's a very low number. Does this mean there's a great deal of Sirius subscribers who never turn their radios on?! To me, that's a big issue. Why aren't subscribers bothering to even turn their radios on?
It is a great point -- someone pointed out on yahoo that Sirius counts as subs a lot of empty vehicles. But the lack of interest in SIRI's non-Stern channels ought to be cause for concern for both companies, as it may well account for some of the slacking in sales at retail. How many people get Sirius, are turned off by it, and never even try XM?
How many times have we all heard, "The music's about the same"? Well, it clearly isn't. How many times have we heard pro-Sirius fanatics proclaim "content is king"? Well, it may be, but it sure looks as though Sirius has some work to do (if they can't luck into a merger).
How many fucking times...oh, how many more fucking times are we going to go through this. Don't both you Stern and O &A fans ever actually think, write or do anything else in your lives? Judging from the comments here, I suspect that the energy expended on making your favorite show look better than the other really isn't doing much good accept showing what big dicks you all have. It's gotten to the point now where if I see the names Howard and O&A mentioned on this site, I know what I'm gonna get. a story about the ratings or some other aspect of one of them, and about 50 plus comments of the fans of each one, knocking the other one. Stern fans, I have an honest question for you. You won't answer it, but i'll go ahead and expend the energy and ask any way in hopes that maybe it'll get through. Howard obviously beat O&A in the ratings. Why in the hell can't you all just say congrats Howard, you kicked everyone's asses! and actually be happy? This continual bashing helps no one. Fans of the other show aren't going to sit there, read the posts and go oh, shit, the Stern fans were right all these years, what in hell was i thinking? You can't make someone like another show based on comments made here. Howard is successful. He beat O&A. Enjoy it. You got what you wanted.
I'm not real surprised by the information thats been published ,one thing you must understand is the motive behind it,first,then wonder how much was excluded based on some type of error iin the diary..
also why not use the ppm device? after all the arbitron service is used by whom buyers and stations.
oh but you must pay to get the benefit of listing boy that just robs the stations and buyers......was it not mel whom said no were not going to use arbitron..
The King of All Media is confirmed the King of Sat Rad. Stern has more paying listeners than O&A or Imus or Mancow have free.
Every time one of these artilcles comes up and the sides start warring, I notice one reoccuring theme in particular. A lot of Howard's fans want O&A off the air and would seem to take a great delight in that happening. I don't really see that from the O&A fans in their bashing of Stern.
Why is that exactly? I don't think "because they suck, because they're clones, because they secretly listen to Howard too, etc" really explains that.
i would like to echo the comments of those who are concerned about the low #s accross the sdars dial. it is easy to forget what a die-hard core audience frequents orbitcast. the fact is even though the #s may not be the most accurate the majority of people simply do not share our love for satrad. heck you could even make the point that howards huge #s prove the fact that most people followed him here from terr radio and dont care about the rest of what xm/siri have to offer. face it folks.......we ARE a small group of loyal listeners and is that such a bad thing? well maybe it is.....the merger alone shows that two companies cant survive and to me this is negative for the diversity that the core group loves about satellite.
Correction: Iceberg scores 0.02... 0.62 is the Sirius total for the format.
Also, under active rock (must not post when tired...) it's 0.36 for Faction, 6.75 for Sirius' total.
>> It is a great point -- someone pointed out on yahoo that Sirius counts as subs a lot of empty vehicles.
Interestingly, if you look at AQH as a percentage of subscriptions, it comes out to 9.7% of XM's sub base (at end of Q2, which was roughly the period when the numbers are for) versus 8.8% of Sirius' base. The actual computation was in the post that I forgot the "orbitcast" thing on...
However, taking into account that 10% of the sub count for Sirius was parking lot and not likely to contribute *any* diary listenership, computing the same figure based on that adjusted subscriber figure leaves Sirius with 9.7% of the subscribers listening at any given time.
That also indicates that the sample Arbitorn used is at least properly balanced between the two services.
I wouldn't characterize the numbers for Sirius' non-Stern channels as poor. Yes Sirius sees much more of a tentpole distribution with Howard 100/101. All that says is that people listen more to H100/101 than to other channels. Since you can only listen to one channel at a time, time spent listening to Stern & Co. is time not spent listening to Octane.
When you compare the overall cumes with the channel cumes (such figures counting someone who listens to a channel for 5 minutes equally with someone listening for 6 hours), there's not a significant variation between the services.
And I was wrong on the TSL formula, it's (Quarter-hours in a time period x AQH)/Cume. I believe these are weekly averages, so the common time-base in AQH and Cume is 504 quarter hours.
Sirius overall TSL: 47.34 quarter hours (11.83 hours)
XM overall TSL: 38.97 quarter hours (9.74 hours)
Howard 100 TSL: .316 quarter hours (.080 hours)
Howard 101 TSL: .245 quarter hours (.061 hours)
Virus TSL: .384 quarter hours (.096 hours)
So O&A have a smaller but more hardcore fanbase than Stern does (not surprising when you consider how much noise the few pests are able to make).
Scale the channel TSLs by a factor of 126, I'm an idiot...
Howard 100 TSL: 39.8 quarter hours (9.95 hours)
Howard 101 TSL: 30.8 quarter hours (7.70 hours)
Virus TSL: 48.35 quarter hours (12.09 hours)
The funny thing is that Bubba kicks O and A's ass also. Not good!
apparently, most of the posts made here are done by kids posturing about Stern - o+a -
get over yourselves already. this is not about that at all.
get a life, grow up, move out of your mom's basement and get a real job.
some of us are close to retirement, and sateliite radio is a nice extra in our lives - it is NOT
our entire lives - it's ENTERTAINMENT, it's RADIO!
breathe in, breathe out, move on.
peace to the rest if you with actual opinions about satellite radio.
now get back to work
apparently, most of the posts made here are done by kids posturing about Stern - o+a -
get over yourselves already. this is not about that at all.
get a life, grow up, move out of your mom's basement and get a real job.
some of us are close to retirement, and sateliite radio is a nice extra in our lives - it is NOT
our entire lives - it's ENTERTAINMENT, it's RADIO!
breathe in, breathe out, move on.
peace to the rest if you with actual opinions about satellite radio.
now get back to work
apparently, most of the posts made here are done by kids posturing about Stern - o+a -
get over yourselves already. this is not about that at all.
get a life, grow up, move out of your mom's basement and get a real job.
some of us are close to retirement, and sateliite radio is a nice extra in our lives - it is NOT
our entire lives - it's ENTERTAINMENT, it's RADIO!
breathe in, breathe out, move on.
peace to the rest if you with actual opinions about satellite radio.
now get back to work
sorry for the multiple posts -
Sure this isn't the best news for O&A, but I have to question those who are ripping O&A saying how good their numbers are. We all know satellite radio has never provided ratings before, and the only info O&A have gotten is from their boss, Eric Logan who is the one who told them they're #1 on XM.
This also isn't really that great of news for Stern fans either. Ok, sure Howard is the #1 show in satellite radio, but just over 1 million listeners is all he's got?? I thought Howard had over 6 million listeners.?. That's what he's always said. (Sirius had 600,000 subs when he announced he was going to Sirius, they now have over 6 million subs.....according to Howard math.....that means he has over 6 million listeners.
So I wouldn't be too celebratory if I were a Stern fan. You also have to consider those who want to hear Howard badly enough have no choice but to get Sirius. In many cities those who wanted to hear O&A had the FM option, so they competed against themselves.
I'm not quite going to give a whole lot of validity to the very first Arbitron ratings on satellite radio. I'll give it another go around or two before I consider it 'gospel.'
Besides, I think XM & Sirius both have better ideas about their own ratings, and I'd be more prone to believe them than Arbitron.
Ratings are shit...TV, Radio, whatever...when you pay 12.95/month for radio, why do you care what a ratings system developed for over the air medium says? I have both...listen to both...personally think O&A are more entertaining, but I listen to Howard in the car because he too has a good radio show (as long as its him and not some wrap up or fan round table)...both are great radio shows you douches...both will make you laugh...neither will get you laid because you listen.
If these numbers were calculated during O&A's suspension, then you do have to acknowledge that..I don't know either way and odds are neither do any of you.
I'm rather not concerned about the low numbers.
It appears to me the numbers are diluted by the high numbers of channels on each platform.
Having the top 10 of 170 channels doesn't really mean that much to me.
Am I missing some magic mathematics concept that "top ten" does not really apply here?
>> Speaking of which Ryan... if you see this... your blog above says that CUME means "unduplicated persons or households"... while it does mean unduplicated persons -- it does not mean unduplicated households. You may be confusing this with Neilsen. With Arbitron, a whole family could all have a diary for ratings -- and all individually mark down the same program or channel -- however they would be counted seperately. Not a biggie, but that kinda jumped out at me when I read your story.
@homer985: Thanks for catching that. I'll update the post to remove the "households." Much appreciated.
just one comment....
hahahahhhaha hahahah ahah ahahahah ahahaha hahahah ahahaha hahaha hahahaha hahahahaha hahhahahaha hahahahaha hahah ahah ahahahah ahahahah hahaaaaaaaaaaaaaaaaaaaaaaa
ha
finally.
So Sirius is paying Stern $410 per listener. Sounds like a good investment!
>> You lose. >>
'Lose'? Lose what?
The O&A fans get to listen to the superior show every day and laugh our collective asses off. The only 'losers' in this scenario are those who somehow think they're tuning in to a quality show every day over on the Doggie service.
leviramsey: You've got it now. Good job.
Ryan: No problem. Let me also suggest that you check out this thread on Yahoo too -- regarding more info on the calculation and comparison of ratings. CUME is good, but not everything. I think I was able to summorize it pretty good in this post:
http://messages.finance.yahoo.com/Stocks_%28A_to_Z%29/Stocks_X/threadview?m=tm&bn=20286&tid=1024616&mid=1024626&tof=4&frt=2
@Pete: O&A LOST. They lost any potential cannon fodder they had when it comes to ratings. They lost any credibility they had with their listeners by talking about Howard's ratings compared to theirs. They lost any hope they had for creating a "buzz" about Howard being old news. They lost, and its been proven now in the numbers and not just by what everyone sane already knew.
Fin.
If XM and Sirius are able to merge, will there still be a stupid arguement over O&A and Howard Stern? Who cares? I just want satellite radio to suceed because I can't handle regular radio. It sucks. I can't handle commercials and censorship. Besides the fact I can dial up exactly what I want to listen to. Depending on the market you live in, there may not be a station that reflects your tastes. Satellite gives you options.
Can someone explain the ratings to me? I though cinemagic was the #1 channel.
Can someone explain the ratings to me? I though cinemagic was the #1 channel.
First of all I grew up on Howard Stern. I loved his show. Psycho fan, watched the early Pay Per View specials, got with friends on weekends to watch his infamous channel 9 (WWOR) show, bought the books, saw the movie. Then in the mid to late 90's, once Jackie M. was gone and Howard got divorced, I felt the magic of the show was gone. I'd still listen because I was faithful, but I was no longer going into work late in the morning because I had to sit in my car until a commercial break because a bit or segment was so great I couldn't miss it.
Around this same time, in the afternoon, I would get stuck in traffic on the Van Wyck driving home from work. I worked at JFK airport for Verizon and lived on the other side of Queens. When I first heard O&A on WNEW and thought they sucked ass. They represented every douche I hated from Long Island NY growing up. I felt like I was listening to a conversation full of inside jokes from a circle I didn’t belong to and couldn’t relate to. For some reason I would continue to listen to them. Maybe just to piss myself off. After a while something clicked and I began to get what they were doing. I didn’t feel like an outsider anymore. Instead I began to feel like part the group. I was losing the mentality that I can only listen to Howard. These guys were closer in age to me. They were often referring to the movies and music that I grew up on. I have been a loyal fan of theirs for many years now. They are the reason I got XM in the first place. Even still, I never felt the need to spew venom about Howard. His show had become something that didn’t appeal to me anymore. I didn’t hate it; I just didn’t feel compelled to listen any more. Artie Lang was really what turned me off more than anything. I just didn’t find him funny at all.
I have been an XM subscriber for three years now and couldn’t imagine going back to FM. Blech!! I personally feel the music channels on XM are better than Sirius and as I already stated, I am a huge Opie and Anthony fan. Personally I don't want this merger to go through. I don't want to compromise what I have on XM with stuff from Sirius. But as anonymous coward stated earlier, I too would rather have some form of satellite radio then none at all. If the merger is necessary for the two companies to survive, then I would rather that then see the two companies die and have nothing. If customer’s satisfaction is paramount then I believe that both O&A and Howard should be made available. I think it's necessary to have both; I don’t want the merger to take away my choices. My family is split down the middle. Half have XM and listen to Opie and Anthony, the other half have Sirius and listen to Howard. Despite the hate that can be seen between the two camps on various message boards, we (my family) all seem to get along just fine. My brother and I close even though I like O&A and he likes Howard. Different people, different tastes. I wouldn’t want to see Howard go away because he enjoys it, and think he feels that same way about O&A for me.
Bottom line, I think life would be pretty lame without choices and conflict. The feuding that goes on between the two camps keeps things interesting. At the end of the day I would hope that everyone has a choice of what they want to listen to. There is an audience for O&A, Howard, and yes, even Cinemagic (which I personally dig when they play Horror stuff). I believe that O&A fans and Howard fans should continue to claw each other’s eyes out because that is a choice that they have the right to make. It’s good to feel passionate about something. If O&A survive the merger just think of how much more fun both camps will have ripping each other apart. I used my real name when writing this post because to be honest, I don't really give care what anyone thinks about what I’ve said. I personally don’t feel the need to feed the egos of radio personalities by fighting their battles and defending their honor. Those who do, more power to you. Whatever floats your boat. If you made it this far, thanks for reading