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November 04, 2005
Satellite Radio Arbitron Ratings Delayed
Under pressure from radio broadcasters, Arbitron announced it would delay reporting listening to satellite radio and Internet radio in its syndicated surveys to Summer 2006, at the earliest. Apparently the concern was that the new diary instructions would be actually prompting participants to listen to Internet and/or satellite radio in addition to terrestrial radio. Arbitron originally planned to report satellite radio listening of individual channels beginning with the Fall 2005 survey. In a related note, Frank Bell, VP Programming at...Permalink | Comments (5) | TrackBack
