WOW. This is awesome news. SIRIUS Satellite Radio and Kia Motors America inked a deal to offer SIRIUS as factory standard equipment in all Kia vehicles.

The long-term agreement runs through 2014 and makes SIRIUS Satellite Radio a standard feature in all 2009 model year Kia vehicles, beginning in 2008.

Kia customers will receive three months of complimentary service, and all radios will be factory activated for dealer and customer convenience.

"We are very excited to add Kia to our list of exclusive automotive partners," said Mel Karmazin, CEO of SIRIUS. "Kia is an exciting company that is producing appealing cars to a growing number of consumers in the U.S., and we look forward to closely working with them to make the Kia in-vehicle experience even more rewarding."

This poses a curious conundrum as Kia is actually a subsidiary of Hyundai Motor Corp. Hyundai and XM Satellite Radio inked a similar factory standard equipment deal around the same time last year. It'll be interesting to learn more about this deal as it comes to light.

Lexus, which today unveiled their new LS 600h L luxury hybrid sedan at the NYIAS press event, also announced they will offer XM Satellite Radio as standard, factory-installed equipment on the 2007 LS 460 L and the 2008 LS 600h L luxury hybrid sedan. XM will also be available as a factory-installed feature on the 2007 LS 460 model as part of the navigation option.

The all-new fourth generation LS series will be the first Lexus models to offer factory-installed XM Satellite Radio. In addition to offering XM Satellite Radio, both the LS 460 L and the LS 600h L hybrid will be the only vehicles in the prestige luxury segment to offer XM’s real-time traffic service, XM NavTraffic.

“This launch is just the beginning for XM and Toyota as XM will be further integrated into Toyota Motor Sales vehicles,” said Hugh Panero, President and CEO of XM Satellite Radio.

[Press Release]