Black Friday treats online retailers nicely: sales up by 11% - Orbitcast

Black Friday treats online retailers nicely: sales up by 11%

| 7 Comments
Black FridaySome people like to wake up at 4am in the morning for the opportunity to pile into a parking lot (that's already full) and muscle their way through the frenzied shopping hoards... just to get access to deep discounts.

But some others like to sit in the comfort of their home and visit their favorite online retailers, all the while taking advantage of similar deep discounts.

That's evidenced by the fact that online shopping is up 11 percent this year, according to comScore.
Now, granted, last year's sales were as dismal as dismal can be - so year over year comparisons are more easily beat. But as Peter Kafka points out, sales are up 3 percent thus far while online sales are up by 11 percent for Black Friday.

Unsurprisingly, Amazon is the big winner here, topping the online retailers and growing by 28 percent year-over-year (they have a dedicated Black Friday section here). WalMart, Apple, Target and Best Buy followed in Amazon's footsteps.

Incidentally, it's not even "Cyber Monday" yet either. While Black Friday deals were normally reserved for brick-and-mortar stores, the "Cyber Monday" is for online retailers. Presumably this is the day that everyone returns to work, and hop online to do their shopping (as opposed to... working).

Originally, Cyber Monday was really just a made up thing. Shop.org literally just created it back in 2005. But it has sinced turned into somewhat of a real-deal. This is likely driven more by the online sales, rather than the non-working phenomenon it was supposed to be (Pavlov would be so proud).

Either way, it seems that the separation between Black Friday and Cyber Monday is changing and melding into a single online/offline evevnt. Which means that in time consumers will expect not just one-day of sales, but four-days - extended from Friday through Monday.

Pretty good for the consumer, and even better for the retailers who could use the extra boost in this economy. And, hopefully, this will help the ailing satellite radio retail sector to boot.

[comScore via All Things D]

(Incidentally, our pals over at TSS Radio are having a Black Friday through Cyber Monday sale. My favorite deals are the SkyDock plus extra antenna, the amazingly cheap Sportster Replay, and the Stiletto 2/XMP3 portable accessories. Check it out here.)

7 Comments

Just what this economy needs. More online shopping and less physical shopping. While I MIGHT by on-line if the item I want is physically unavailable I am going to drive to the store 99% of the time. Nothing makes me laugh more when a store clerk tells me that they do not have it but I am sure Amazon has it. The nice response from me would be if everyone did that YOU would be out of a job. 1 Store person actually thanked me for that and agreed.

Adding to that I do not use self-check out either.

I did my share of on line shopping 5:30 this morning.

Yay me!

NEW YORK (Reuters) - Holiday sales of Sirius XM Radio Inc's (SIRI.O: Quote, Profile, Research, Stock Buzz) satellite radio players are so far matching its expectations, helped in part by an advertising blitz featuring footage of Elvis Presley and Michael Jordan.

Sirius XM Chief Executive Mel Karmazin said early retail store checks indicated that sales "were very much on target to what we anticipated" since the U.S. holiday shopping season unofficially kicked off last Friday.

Karmazin, speaking at the Reuters Global Media Summit in New York, partly credited the company's new ad campaign with drawing consumers, since "we didn't have any new revolutionary products out."

He declined to say how much Sirius XM spent on the advertisements -- set to Elvis Presley's "All Shook Up" and showing footage of the rock icon as well as Michael Jordan, Richard Pryor and Howard Stern. Karmazin would only say the campaign cost "a lot of millions of dollars."

After a drawn out merger deal that combined XM and Sirius, but perhaps raised questions about the company's future in the minds of consumers, "we thought it was really important to put a bunch of money behind the brand," Karmazin said.

"We are in the midst of one of the most dramatic year-over-year improvements that I've ever seen in media."

As for holiday sales, the media veteran said that devices sold over recent days might not immediately show up as new subscriptions.

"What someone will do is buy it, not necessarily activate it. Our activations will take place all the way until the time someone gets it under the tree, finds the new radio and activates it themselves."

(For summit blog: blogs.reuters.com

Interesting to read how "Cyber Monday" was just made up a few years ago. It really did just start cropping up in newscasts and articles very recently. The media is very receptive to this kind of "pseudo news." I think it's also true that Black Friday has been hyped extra hard for the past few years.

Sirius/XM should have a summit meeting - immediately - and designate, cultivate, and initiate an all out, balls to the wall satellite radio retail shopping extravaganza called SIRIUS SUNDAY! Advertise it, and then offer deals that are too good to refuse. They could do more business in one day than they would do in a month.... or even two. Let people know that this is the one day of the year to get killer deals on virtually everything sat radio, including great deals on subscriptions. The word of mouth could end up being like a tidal wave, instead of the slow faucet drip like it is now. Something to consider, and a way to create some excitment and enthusiasm for the service. Major media blitz the week before the big day!

Karmazin says, "We are in the midst of one of the most dramatic year-over-year improvements that I've ever seen in media."

Wow. Big claim.

But let's read between the lines: When he says, "sales are 'on target,'" that means they're below expectations. If sales were on target, he'd be saying they'd exceeded expectations.

Sounds like you are on to Mel and his cronies deceptive management style. Mel likes to put his smoke & mirrors spin on just about everything. If he would simply listen to the advice and suggestions of the beaten down subscribers - and strive to incorporate their input - then he wouldn't have to delude himself all the time. Of course, this is asking way to much; the ear plugs and blinders are permanently attached, I'm afraid.