Bob Dylan & XM in integrated Cadillac ad campaign
Monday, October 22, 2007 at 11:11 AM
Tags: 2, XM
Bob Dylan will appear in a 30-second TV spot for the 2008 Cadillac Escalade that integrates his XM show, "Theme Time Radio Hour," into the multi-platform marketing campaign.
The Cadillac commercial, seen below, features Dylan himself driving a black 2008 Escalade across California's Antelope Valley. He says one line in the entire commercial:
"What's life without the occasional detour?"
Coinciding with the marketing campaign's launch, which kicks off today, Dylan's "Theme Time Radio Hour" will include a "Cadillac"-themed episode, premiering October 24th on XM Satellite Radio.
The campaign highlights XM as a standard feature in the Escalade through TV, online and print outlets. An online video vignette as well as a 30-minute sample preview of the "Cadillac" episode of Dylan's XM show are available today at xmradio.com/dylan-cadillac, and starting October 24 at mycadillacstory.com and cadillac.com.
Print and online advertising will begin running in November.
I'd highly recommend checking out the Video Vignette, it's great to listen/watch. Favorite line: "You know what's even better than a great road tune? Not having some DJ talkin all over it... unless, of course, that DJ is me."
UPDATE: Watch the 2 minute version below:
Comments
Hey, you may want to re-post to these links on YouTube for the videos as these dont have the slates. That just looks sloppy:
2:00 version:
http://www.youtube.com/watch?v=Bmw7un31UR0
:60 second:
http://www.youtube.com/watch?v=Sxlgjhb9x6M
:30 spot:
http://www.youtube.com/watch?v=Z9Y5oEgx514
Posted by: Dustin Johnson | October 22, 2007 1:24 PM
My sincerest apologies. I was in a hurry.
Your 30-sec spot has embedding turned off, so I've embedded the 60 and full 2 minute spot.
Posted by: Ryan Saghir | October 22, 2007 3:28 PM
I love Bob Dylan, but am I the only one who find shis show difficult to listen to?
Posted by: Toucan Sam | October 22, 2007 4:27 PM
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