Brandweek has an article on XM's product placement deal with The Apprentice next Thursday (coindently the same day that Howard Stern will be touting Sirius on David Letterman). It's interesting to see that The Apprentice appeals to the 24 - 54 age group earning $100,000 and up - nice demo to target.
Brandweek on XM's 'The Apprentice' Appearance
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