Bridge Ratings has continued their study about the impact of the XM-Sirius merger on consumer interest. It's probably going to be an ongoing study because, well, it's great media bait (hell, I'm talking about it).
As with an earlier study released back in February, Bridge has found that a majority of potential subscribers (people who expressed an interest in subscribing to either one or both satellite radio providers) would rather hold out until the merger goes through before making the jump.
That majority who will wait to see if the merger passes before signing up equals 58 percent even - that's up from the 55 percent of respondents last month. A lower number of people said they'll subscribe within 60 days anyway (19% this month versus the 24% last month).
This trending says to me that XM-Sirius need to do a better job selling their current service to customers and at the same time selling the possible future service to regulators (a hard feat since media interest centers around the merger).
An additional aspect of Bridge's study is the interest in Howard Stern by current XM Satellite Radio subscribers (again, media bait.). The thing that confuses me is that the results are absolutely unchanged from the previous report. Bridge doesn't indicate a timeframe for when they polled the 1,000 XM subs, so it's hard to say for sure (I would assume it's a different set of respondents?). Either way, a whopping 88% of XM subscribers seem to care less about the ability to listen to Stern, which might explain why they subscribe to XM and not Sirius.
Read the full report on Bridge Ratings.
Ya, this study pretty much says how I feel about the Sat merger. I love the industry, but when people ask me how I feel about it and why I chose XM over Sirius after having both services for a while I tell me to wait until the dust settles to see what the good news is going to be. Personally I hope that the merger doesn't go through because I really enjoy the programming that XM has put together including all of the baseball coverage, that is the main reason that I got XM in the first place and I fear that the combined company will scale back or change what XM has already done and that has made me a happy, loyal customer.
Sports coverage is one area where both services have their strong and weak points and those that follow this industry on a daily basis know what I am talking about, but another point of XM that has made me very happy is the variety of music that the company offers. For the period of time that I had Sirius I don’t think that their musical content matched up well with XM.
I have never listened to a minute of Stern in my life, but rather spend hours listening to Dibble and Kennedy on XM 175. XM got the better part of that deal, I think at least.
Hoo Who?
Only 12% said they would listen to Stern. LOL.....
Bridges most usefull study has been dropped for this merger dribble. Everones eyes are turned away from the goal ... subscribers. Not that Bridge was ever correct in their predictions or that they were ever scientific, but they were able to show a trend from XM to Sirius and what appeard to be the trend reversal back to XM. But they abandond this in favor of something the May ot may not be aproved.
I still think the merger anouncment was to blow smoke. Go one year foward and look. XM is profitable and Sirius is on the cusp. And Oh Yea.. NAB has now been exposed for what they are and proff is found that they are behind the lawsuits, all of them except worldspace's.
Hey... anyone realize that Q1 ENDS this weekend? NAAAAA everyone is looking at the "merger" Will XM break 300,000? Will Sirius stay over 400,000?
And behind all this XM and Sarbucks are now producing their own music/CD's. Will XM purchace a record company? Will XM become one of the people the RIAA is trying to "protect"?
The Merger is a bunch of smoke ... wait till the merger is off and see what took place over the year.
Yeah, only a mere 900,000 XM subscribers would listen to Howard! LOLOLOL! That's 200,000 more XM subscribers who listen to O&A.
Source: http://media.putfile.com/5-million
(They get 5 million people a week listening to them. Do the math.)
Anonymous Coward, you're a moron.
Why is it a surprise that 12% of XM subscribers would listen to Stern? If they wanted Stern and brought a satellite radio.... wouldn't it make sense that they buy a Sirius?
I swear, the educational system in America just churns out functional retards.
1000 XM people, if you were A stern fan, you would be with Sirius, or am I missing something.
"Only 12% said they would listen to Stern. LOL"
8m x 12% = close to a million huh?
boy that would suck....since if you really wanted to listen to stern would you not already be a sirius sub?
weird thing to study, why would it even matter that they wanted to listen to stern, WTF does that have to do with the merger? guess the sat world still revolves around stern and only stern.
Yeah, it's all about Stern...
How many Sirius subs may listen to O&A? They have a much better chance of grabbing listeners here. Stern's a known quantity, if you like him, you already have Sirius, but Sirius listeners may not have heard O&A, a younger, edgier and growing show and may be turned on to it.
And BTW, PNess, the above link from Jorge shows how ridiculous posting links is. What a waste of my time checking that out.
So you don't believe in what Eric Logan and O&A have to say PFreak? Then who the hell do you believe in?
http://www.beyondambiguity.com/webwrite/
This guy will guide you on how to handle a blog when writing a bunch of shit you can't back up.
They just want people to see that 12% and think that stern has no effect on the industry. Haters
Nice to see the O&A/Stern debate continues...I say, if you like a show, listen and be happy. Arguing back and forth only serves to entertain the readers of this blog, it'll never convince anyone to switch shows. Fruuuuuuunkis!
http://www.jacobsmedia.com/tech3_satellite.htm
Great read!
Yeah, facinating.
Now that you read the facts PFreak, do you still believe that O&A have more than 700,000 XM listeners?
Jordi,
You really are a boob. First, your "link" is old. Second, you sure listen to O&A a lot. Third, nowhere does Eric say 5 million total per week, that's what you decided it meant. I say it's 5 million a day. How about that? If you want to extrapolate a number with no facts, I can too. Eric has said many times 202 is the most listened to channel on XM but considering the source, I would never post such a statement. But you, you fucking dummy, you just did it for me. Wow are you stupid. How the captain trusts you with his warp engines I'll never know.
And Jordi,
Since Eric Logan is a trusted source of yours, why don't you post audio of him saying O&A are the #1 most listened to channel on XM and they have more listeners on XM alone than Stern has total as he has said many times. I know you heard it, you listen everyday. I wouldn't have used him as a source but since you opened the door...
Also, your "link" just shows that you told a half-truth. You posted audio to back up your position but when that very same source says something that contradicts your stance you omit it. Fraud. See how links are bullshit now?
In that clip from a couple a months ago he clearly says more than 4 million a week. I was being nice with the 5 million number. I can't believe how somebody can be that mentally ill and still comprehend how to type on a computer. Listen to it again and again and again so you can get it sweety.
You're a fraud Jordi. Again, if Eric Logan is a trusted source for you why not post his audio of him saying O&A has a bigger audience than Howard on XM alone? If you think 4 million is poor and you trust Eric then you must agree that Howard has less listeners without even counting the millions that hear O&A on FM right? So Howard must really be failing and have ripped Sirius off big time right? Come on fraud, liar, propagandist. Please respond to this I'd love to hear your spin on why you believe one thing but not another from your source.
BTY, "sweety" is spelled sweetie you fucking dummy.
Eric Logan NEVER said O&A has a bigger audience than Howard on XM alone. Produce the audio where Eric says that. I'll bet anything you can't produce that Eric quote that nobody remembers but you. Shut me up with that great audio that does not exist. Who's the liar again?
Ha ha! That shut you up! Eric Logan NEVER said O&A have a bigger audience than Howard on XM. Eric is not that stupid to say that on the air or in print. Sorry zombie, you lose, AGAIN! Ha ha!
Jordi,
You know full well he said it. He's said it at least 4 - 5 times that I've heard and I don't listen as much as you. And I don't record the show to upload either. I guess you're just a bigger fan. If I come across the audio with minimal searching I'll post it just to read you backtracking you liar. When you look in the mirror do you spit at your image? You are a fraud and you know it. You mother raised a liar.
This coming from a guy that NEVER provides any sources for their claims. Ha ha! What a tool. He actually believes I listen to that horrid show just because I provided an audio clip from a douchebag fan. PFreak, I love how pissed you are. You will never win this argument my friend.
Quote from Pfreak:
"...they have more listeners on XM alone than Stern has total as he has said many times."
Uhh, that's a lie. How come you have to lie for O&A ALL the time? I thought they were doing great?
Proof this idiot just lied: ttp://media.putfile.com/Eric-Logan-Doesnt-Know-If-OA-Have-A-Bigger-Audience-Than-Stern
See, I provide proof while you just spew out garbage without backing anything up. Owned!
EDIT:
http://media.putfile.com/Eric-Logan-Doesnt-Know-If-OA-Have-A-Bigger-Audience-Than-Stern
http://media.putfile.com/Eric-Logan-Doesnt-Know-If-OA-Have-A-Bigger-Audience-Than-Stern