October 23, 2006

Free Sirius Internet Radio Two-Day Event: Howard's Guests and Sirius' Lineup

Monday, October 23, 2006 at 4:44 AM

Read our follow-up to this article: Sirius' Free Online Promotion... was it a hit?


Sirius Internet RadioSirius is really pushing this two-days of free Sirius, scheduled for October 25th and 26th, having issued a press release listing both days' programming lineup and Howard Stern's guests. The Sirius.com homepage features two slides pushing Sirius Internet Radio.

The jury's still out on whether or not consumers will actually respond to this "Howard Stern Worldwide" event, or that subscribers will actually sign up to an Internet-only service that costs the same as as the regular service. The standard consumer mindset is that anything over the Internet should be provided at a discount (or free).

Either way, check out Stern's guest list and the other Sirius programming that people can hear during this 2-day free event, after the jump...

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October 16, 2006

Sirius Internet Radio, and Howard Stern, Free for Two-Days

Monday, October 16, 2006 at 8:50 AM

Sirius Internet RadioSIRIUS Satellite Radio is kicking off their Sirius Internet Radio service with a two-day worldwide event - allowing listeners to hear both Howard Stern channels, as well as 75 other CD-quality channels - absolutley free.

On October 25th and October 26th, SIRIUS will open up their "airwaves" and let people listen to Sirius Internet Radio - and Howard Stern - for free. The regular monthly cost for SIR is $12.95 (the same price as their standard satellite radio service), but instead allows listeners to hear the 75 channels (including 64 music channels) over the internet.

Go to Sirius' website today to register for a free trial, then tune in on October 25th to listen to Stern.

October 10, 2006

Howard TV Promotional Campaign Launches

Tuesday, October 10, 2006 at 1:17 AM

Howard TV AdvertisementHoward Stern's VOD channel, Howard TV, is launching a new promotional campaign to celebrate a free (well, almost, it costs $0.01) promotional weekend.

The new ads will hit men's magazines, NYC taxi tops and male-oriented websites starting this week. The campaign includes print ads in Playboy, Maxim and FHM magazines (featuring two women "canoodling"), while the taxi ads are much tamer simply featuring the words "In Howard We Trust" with Stern's face on a penny.

The Howard TV Preview weekend runs from November 3rd through November 5th, with the one-penny charge meant to limit the number of underage viewers from seeing the action. 

In Demand Networks is reportedly "spending north of $1 million" to promote the weekend.

[NY Daily News

Howard Stern: October 2006 (3)