Mercedes-Benz will offer Sirius Canada as standard equipment on many of its vehicles available in Canada.

Sirius Satellite Radio will be offered as standard equipment on all Mercedes-Benz E-Class, S-Class, CL-Class, CLS-Class, SL-Class, ML-Class, R-Class and GL-Class vehicles along with the all new 2008 C350 and C350 4MATIC models. All Mercedes-Benz AMG vehicles will feature Sirius as factory standard equipment as well.

In addition, Sirius will be available as a factory installed option on all Mercedes-Benz B-Class, C-Class, CLK-Class and SLK-Class models.

Sirius-equipped Mercedes-Benz vehicles will include a complimentary 6-month Sirius subscription.

Sirius Canada will also be standard equipment on all Maybach vehicles and will feature a lifetime Sirius subscription.

Bentley, which already had an exclusive agreement with Sirius here in the States, has signed with Sirius Canada to make the service available in select vehicles for our neighbors up north.

Sirius Canada will be available as a standard feature in all Bentley Continental GT, Continental GT Speed (pictured), Continental GTC and Continental Flying Spur vehicles starting with the 2008 model year.

The Bentley vehicles with Sirius Canada built-in will also come with a complimentary lifetime subscription. Because, you know, people buying Bentleys are strapped for cash.

[Press Release]

Mitsubishi and Sirius Canada have struck a deal to make the satellite radio provider available factory-installed in their 2008 model year vehicles, several as standard equipment.

Sirius will be available as standard equipment on the 2008 Mitsubishi Outlander XLS, Eclipse Spyder GS & GTP, Eclipse GTP and Endeavor SE & Limited.

The 2008 Mitsubishi Eclipse GS, Lancer GTS and the incredible EVO (pictured); as well as the Outlander ES & LS; all get Sirius Canada as a factory installed option. Sirius Canada will also be made available on the new 2009 Galant.

Mitsubishi will offer a free 6-month subscription with their factory-installed Sirius receivers.

Sirius Canada and Lexus are expanding their relationship to make Sirius Satellite Radio available in more Lexus cars sold in Canada.

The deal expands upon Sirius Canada's partnership with Toyota Canada that make Sirius available as an option at Toyota dealerships (originally on the FJ Cruiser, Camry, and Tundra).

Now Sirius Canada will be available - again, as a dealer-installed option - on all 2008 model year Lexus IS (pictured above), ES, GS, RX, and GX models.

Sirius will be available for Lexus vehicles in Canada starting in December 2007.

[via Orbitcast Forums]

Sirius Canada has surpassed more than 500,000 paying subscribers, adding more than 200,000 since February. The company was the first to surpass the key 500,000 subscriber milestone in the 22 months since the category was first introduced.

Sirius Canada captured 82% of retail sales year-to-date according to figures released by The NPD Group. During the Father’s Day buying period Sirius bagged an incredible 88% market share of satellite radios sold.

The company’s automotive partners also, by their claim, make up nearly 60% of vehicle sales in Canada and since January 2007 have built more than 100,000 vehicles with factory-installed Sirius.

[Press Release]

Sirius Canada and Pana-Pacific have extended their relationship to distribute Sirius products exclusively to truck dealerships and outlets throughout Canada. Pana-Pacific and Sirius Canada had a previous distribution agreement, but now it looks to have gone exclusive.

Pana-Pacific, a division of the The Brix Group, lays claim to being North America's largest supplier of audio and electronics equipment to the trucking industry

Another interesting claim, which comes from Pana-Pacific's President John Trenberth, is that Sirius holds over a 90% marketshare among truckers in Canada:

"With more than 90 per cent market share to-date, Sirius has been the number one choice for satellite radio among truckers in Canada," said Trenberth in a statement. "Feedback from our retail partners has been that Canadian drivers prefer Sirius on account of its superior signal coverage and programming lineup."

Statements like that must really torque XM Canada's jaw. Remember, they're not so friendly with each other up north.

Thanks Tim!

Following in their U.S. counterpart's footsteps, Sirius Canada and Audi Canada have inked a deal to offer Sirius Satellite Radio as standard-equipment in key 2008 Audis. The deal is similar to the Sirius/Audi deal announced back in April, but the models with factory standard Sirius are slightly different.

Sirius will be available as factory standard equipment on all Canadian model year 2008 Audi S4, A6 4.2, S6, A8, S8 and Audi Q7 4.2 models. Audi Canada will also offer Sirius as factory standard equipment in the all-new R8 mid-engined sports car (pictured). 

A 3-month subscription to Sirius will be included with each vehicle.

Currently, Sirius is available only as a factory option in a large number Audi Canada vehicles including the Audi A3, the A4 sedan, Avant and Cabriolet models; the RS 4, the A6 sedan and A6 Avant; the Audi Q7 SUV; and the new TT Coupe and Roadster. Now Audi Canada is bumping up the offering with Sirius as a factory-standard equipment.

Sirius Canada, in collaboration with The Consulate General of Canada, New York, will host an exclusive music showcase event featuring up-and-coming Canadian artists to celebrate Canada Day.

The showcase event will be held at Joe's Pub in New York City on Sunday, July 1st, will feature some of Canada’s best up-and-coming musical talent including Serena Ryder, Peter Elkas and Wil. The performance will immediately follow the Canadian Consulate’s fourth annual all-star tribute to Canadian songwriting (itself part of the Consulate’s ongoing Upper North Side Canadian Music Series at Joe’s Pub) at 7pm.

“Thanks in part to our series with Joe’s Pub, the venue has become an important partner in presenting emerging Canadian musical talent to a New York audience,” says the Consulate’s Cultural Affairs Officer, Jeff Breithaupt.  “We’re thrilled that Sirius Canada is building on that momentum with what we hope will be another important Canada Day tradition in New York.”

Sirius subscribers throughout North America can listen to the concert live on Sirius' Iceberg 95 (ch 95) starting at 9:30pm ET.