SIRIUS Canada has inked a deal with the Canadian Football League (CFL) to make SIRIUS Canada the Official Satellite Radio Partner of the CFL. A three-year agreement, SIRIUS Canada now has exclusive North American satellite radio rights for CFL games and content, including the 94th annual Grey Cup to be held on November 19, 2006.

Kicking-off at the start of the 2006 season, CFL regular season games, the playoffs and the Grey Cup championship game will be broadcast live on SIRIUS Satellite Radio and will be available for CFL fans across North America.

[Press Release]

SIRIUS Canada and Pana-Pacific (a division of the The Brix Group) have inked a wholesale distribution agreement for SIRIUS Satellite Radio products in Canada.

Both companies will market SIRUS Satellite Radio receivers and accessories throughout Canada, including the Streamer GT, Streamer Replay, Streamer GTR Replay and the SIRIUS One.

Pana-Pacific will also supply Delphi’s new heavy duty integrated SIRIUS Satellite Radio receivers to truck manufacturers including Kenworth, Peterbilt, Mack, International Truck and Engine, Volvo, Sterling, Western Star and Freightliner.

The announcement was made today at Truck World 2006 where Pana-Pacific and SIRIUS Canada are exhibiting together.

[Today's Trucking]