Sirius Canada is now the Official Satellite Radio Partner of the Toronto Raptors .

Sirius Canada inked a three-year deal with the Toronto Raptors to gain exclusive rights to use the Raptors logo in marketing and promo activities and will receive advertising placements throughout the Air Canada Centre as well as on-court and special event promotions during Raptors games.

The sponsorship also includes marketing rights for NBA 3on3.

SIRIUS Canada has a tease on their homepage for an upcoming feature called the SIRIUS Soundboard. The describe the SIRIUS Soundboard as a place "where you’ll be able to rant, rave, whatever – tell us what you really think!"

This is an interesting approach of what seems to be the fostering of an online community in an overall effort to help improve the service based on consumer feedback. I'm not sure if this is exclusive to SIRIUS Canada or not, but it would be great to see it's U.S. counterpart do the same.