Sirius Canada and Pana-Pacific have extended their relationship to distribute Sirius products exclusively to truck dealerships and outlets throughout Canada. Pana-Pacific and Sirius Canada had a previous distribution agreement, but now it looks to have gone exclusive.

Pana-Pacific, a division of the The Brix Group, lays claim to being North America's largest supplier of audio and electronics equipment to the trucking industry

Another interesting claim, which comes from Pana-Pacific's President John Trenberth, is that Sirius holds over a 90% marketshare among truckers in Canada:

"With more than 90 per cent market share to-date, Sirius has been the number one choice for satellite radio among truckers in Canada," said Trenberth in a statement. "Feedback from our retail partners has been that Canadian drivers prefer Sirius on account of its superior signal coverage and programming lineup."

Statements like that must really torque XM Canada's jaw. Remember, they're not so friendly with each other up north.

Thanks Tim!

Following in their U.S. counterpart's footsteps, Sirius Canada and Audi Canada have inked a deal to offer Sirius Satellite Radio as standard-equipment in key 2008 Audis. The deal is similar to the Sirius/Audi deal announced back in April, but the models with factory standard Sirius are slightly different.

Sirius will be available as factory standard equipment on all Canadian model year 2008 Audi S4, A6 4.2, S6, A8, S8 and Audi Q7 4.2 models. Audi Canada will also offer Sirius as factory standard equipment in the all-new R8 mid-engined sports car (pictured). 

A 3-month subscription to Sirius will be included with each vehicle.

Currently, Sirius is available only as a factory option in a large number Audi Canada vehicles including the Audi A3, the A4 sedan, Avant and Cabriolet models; the RS 4, the A6 sedan and A6 Avant; the Audi Q7 SUV; and the new TT Coupe and Roadster. Now Audi Canada is bumping up the offering with Sirius as a factory-standard equipment.