May 20, 2008

Kia signs exclusive with Sirius Canada

Tuesday, May 20, 2008 at 11:04 AM
2009 Kia BorregoSirius Canada has snagged themselves a long-term exclusive agreement with Kia Canada.

Kia and Sirius are have already had a long-term agreement here in the States. It runs through 2014 with an option to extend to 2017. The terms of the Sirius Canada agreement were not announced.

The partnership, which begins next month, will make Sirius Satellite Radio a factory-installed option for most Kia vehicles sold in Canada, including the all-new 2009 Kia Borrego mid-size SUV.

Kia Borrego interiorAll Sirius-equipped Kia vehicles will include a 3-month Sirius subscription.

May 12, 2008

Subaru goes exclusive with Sirius Canada

Monday, May 12, 2008 at 10:58 AM
2008 Subaru ImprezaSubaru will be offering Sirius Satellite Radio exclusively in the majority of its vehicles sold in Canada, starting in June. It's a clear sign that the battle for exclusive OEM deals is as hot as ever with our neighbors up North.

The exclusive deal is for the Subaru Legacy, Outback and Impreza (pictured) models. Additional Sirius-exclusive Subaru models will be announced in the coming months.

Impreza interior"Sirius is the leading satellite radio brand in Canada and we are very pleased to expand our satellite radio offering on our volume vehicles," said Katsuhiro Yokoyama, president, chairman and chief executive officer of Subaru Canada, "We are excited about providing even more Subaru drivers with an enhanced in-vehicle entertainment experience from Sirius Satellite Radio."

Bonus: Click the jump to watch one of the coolest Subaru commercials made. It has nothing to do with Sirius, but it's mighty fun to watch.

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May 2008 (2)