Wow. This is big news. XM Satellite Radio and DIRECTV have partnered together to deliver XM content to DirecTV’s 14.6 million customers starting on November 15th.

72 channels of XM’s programming will be available via DIRECTV, almost doubling the current audio programming lineup at no additional cost. In addition to music channels and children’s programming, XM will provide XM’s Major League Baseball “Home Plate” talk radio channel, and the High Voltage channel (AFRO!).

Customers subscribing to the DIRECTV TOTAL CHOICE programming package will have access to 50 XM Satellite Radio music channels and customers subscribing to the DIRECTV TOTAL CHOICE Plus programming package and above will have access to more than 65 channels. DIRECTV PARA TODOS customers will also have access to the same XM channels, as well as five additional Latin music channels.

Sirius Satellite Radio and Cosmopolitan will launch a full time women's channel early next year entitled "Cosmopolitan Radio." The talk shows on ?Cosmopolitan Radio? will feature a diverse array of topics of interest to women: love, relationships, beauty, style, health, entertainment and fashion. All things to cater to the Cosmopolitan reader ? ?fun, fearless, females? - usually of the younger demographic. In addition to talk shows, the channel will feature music programming that will appeal to the tastes of Cosmo?s audience. The music will be specifically programmed to mirror the activities in a day including songs for: waking up, exercising, going to the beach, a cocktail party or a romantic evening at home. Sirius definitely seems to be working to capture the female audience here, with Martha appealing to a more 'mature' audience, this Cosmo channel is geared towards the younger demo. Interesting.