Is the Sirius-XM merger "good for diversity"?
Friday, August 31, 2007 at 1:19 PM
A big hot button with the FCC is "diversity in media" - where African-Americans, Hispanics, Women and others have a strong presence in todays media - not just in the sense of programming, but in ownership as well.
And when many diverse groups, including the NAACP and LULAC, came out in favor of the merger many wondered how a merger improve diversity. The two words seem to, by definition, work against each other.
An article today in Black Enterprise explains it all. In short, XM has "The Power" (ch 169) and carries shows featuring Oprah Winfrey, Maya Angelou, Wynton Marsalis and Tyra Banks. Sirius also offers shows featuring Black celebrities and sports figures such as Keyshawn Johnson, Tiki Barber, Jamie Foxx and 50 Cent.
XM's President and interim-CEO Nate Davis, is an African American and a member of XM’s board since 1999. Davis plans to play a pivotal role in the new company if the merger is approved.
By contrast, only 1/8th of full-power radio stations are run by women and people of color in the U.S., and that's despite being two-thirds of the population. Even radio companies like Greenstone Media, with the financial backing of Gloria Steinem, Jane Fonda, and Susan Ness, couldn't survive in today's radio environment. And that's a pretty sad state of affairs.
Now I don't think it's being suggested that a merging of Sirius and XM will miraculously fix the media diversity problem, but both satellite radio providers already have dedicated themselves to providing diverse programming. So I think the thought is that by empowering a combined company to better compete, it opens up more opportunity for diverse programming to reach the population.
A big hot button with the FCC is "diversity in media" - where African-Americans, Hispanics, Women and others have a strong presence in todays media - not just in the sense of programming, but in ownership as well.
And when many diverse groups, including the NAACP and LULAC, came out in favor of the merger many wondered how a merger improve diversity. The two words seem to, by definition, work against each other.
An article today in Black Enterprise explains it all. In short, XM has "The Power" (ch 169) and carries shows featuring Oprah Winfrey, Maya Angelou, Wynton Marsalis and Tyra Banks. Sirius also offers shows featuring Black celebrities and sports figures such as Keyshawn Johnson, Tiki Barber, Jamie Foxx and 50 Cent.
XM's President and interim-CEO Nate Davis, is an African American and a member of XM’s board since 1999. Davis plans to play a pivotal role in the new company if the merger is approved.
By contrast, only 1/8th of full-power radio stations are run by women and people of color in the U.S., and that's despite being two-thirds of the population. Even radio companies like Greenstone Media, with the financial backing of Gloria Steinem, Jane Fonda, and Susan Ness, couldn't survive in today's radio environment. And that's a pretty sad state of affairs.
Now I don't think it's being suggested that a merging of Sirius and XM will miraculously fix the media diversity problem, but both satellite radio providers already have dedicated themselves to providing diverse programming. So I think the thought is that by empowering a combined company to better compete, it opens up more opportunity for diverse programming to reach the population.


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