XM Canada and Rogers Communications have inked a deal to provide XM Canada content across the Rogers Wireless, Cable and Internet platforms. Remember, the CRTC gave Rogers the ok to provide satellite radio services to their customers late last year.

The new Rogers-XM Canada service launched this week as part of the Rogers Vision package which provides the incredible ability for wireless video calling as well as YouTube, ET Canada, CSI, CNN and Mobile Television.

Along with all these services, Rogers is offering customers up to 25 channels of XM music, comedy, sports, entertainment and talk programming.

"This is an incredible opportunity to expand the reach of satellite radio," said John Bitove, Chairman and CEO of XM Canada. "With Rogers products available throughout Canada, we will now reach more Canadians than ever before, and this agreement provides us new avenues for awareness and revenue growth."

This is a pretty significant development, and its good to see that XM Canada is getting their foot in the door for these mobile wireless services. These are media companies, and they should be doing everything they can to get that media heard as much as possible.

[Broadcaster Magazine]