Kevin Martin voices support for A La Carte Cable TV
Thursday, August 23, 2007 at 12:33 PM
FCC chairman Kevin Martin increased his vocal fight for a la carte cable programming in a letter sent to several minority groups yesterday, arguing that it would actually assist poorer minority groups.
Martin cited a Nielsen study pointing out that the average cable subscriber was paying for 85 channels, while that consumer really is only watching 16 channels. (I wonder if the same applies for satellite radio?)
"Channel choice is increasingly significant to consumers as the number of channels included in expanded basic, and the corresponding price to consumers, has continued to skyrocket," Martin wrote. "Indeed, cable rates have more than doubled in the last ten years. Cable companies often point to the increased number of channels being offered as an explanation for the increase in prices. This explanation, however, ignores the fact that most of these channels are not actually being watched.
"While I believe all consumers would benefit from channels being sold in a more a la carte manner, minority consumers, especially those living in Spanish speaking homes, might benefit most of all," Martin said.
Consumers typically have to buy large, expensive blocks of channels to access Spanish-language channels, he said.
Martin's letter was sent to the Black Leadership Council, the Hispanic Federation, the Labor Council for Latin American Advancement, and the League of Latin American Citizens, among others.
Earlier this month Kevin Martin said he was "pleased" with the proposed Sirius-XM a la carte pricing plan.
While Martin's support for a la carte has been well known for sometime, this clearly shows his feelings that it extends past the issue of simply "price," and reaches the overall issue of diversity in media. Sirius and XM's proposed a la carte pricing plan can act as a springboard for a la carte in the rest of the media industry in my opinion. Not only setting a precedent, but can even be shown as a working prototype to cable companies that the business model can actually work.
The FCC has an opportunity here. I hope they don't just let it slip through their fingers.
[Fox News]
Thanks Squeaky Wheel!
FCC chairman Kevin Martin increased his vocal fight for a la carte cable programming in a letter sent to several minority groups yesterday, arguing that it would actually assist poorer minority groups.
Martin cited a Nielsen study pointing out that the average cable subscriber was paying for 85 channels, while that consumer really is only watching 16 channels. (I wonder if the same applies for satellite radio?)
"Channel choice is increasingly significant to consumers as the number of channels included in expanded basic, and the corresponding price to consumers, has continued to skyrocket," Martin wrote. "Indeed, cable rates have more than doubled in the last ten years. Cable companies often point to the increased number of channels being offered as an explanation for the increase in prices. This explanation, however, ignores the fact that most of these channels are not actually being watched.
"While I believe all consumers would benefit from channels being sold in a more a la carte manner, minority consumers, especially those living in Spanish speaking homes, might benefit most of all," Martin said.
Consumers typically have to buy large, expensive blocks of channels to access Spanish-language channels, he said.
Martin's letter was sent to the Black Leadership Council, the Hispanic Federation, the Labor Council for Latin American Advancement, and the League of Latin American Citizens, among others.
Earlier this month Kevin Martin said he was "pleased" with the proposed Sirius-XM a la carte pricing plan.
While Martin's support for a la carte has been well known for sometime, this clearly shows his feelings that it extends past the issue of simply "price," and reaches the overall issue of diversity in media. Sirius and XM's proposed a la carte pricing plan can act as a springboard for a la carte in the rest of the media industry in my opinion. Not only setting a precedent, but can even be shown as a working prototype to cable companies that the business model can actually work.
The FCC has an opportunity here. I hope they don't just let it slip through their fingers.
[Fox News]
Thanks Squeaky Wheel!


Sirius and XM are still in the midsts of a proceeding in front of the Copyright Royalty Board (CRB) over music performance royalties to be paid to SoundExchange. A recent SEC filing by Sirius provides more clarity over what has taken place, and what's currently on the table.
The NAB has released an analysis showing that the A La Carte proposal - the one that the FCC Chairman has just expressed being pleased with - is in fact... a "sham."
Yesterday the House Subcommittee on Courts, the Internet, and Intellectual Property held