The Samsung NeXus 25 is on woot! today, but don't get too excited because it's sold out already. And rightfully so.

Woot! put the NeXus 25 up for on $19.99 plus free activation and one free month of service. But wait, there's more. The woot! deal also includes 15% off accessories using the XM coupon code ES06Q415.

All for $20 - no wonder it sold out (they go on sale at 12am central time).

Thanks Matt! 

Looks like XM is running a discounted subscription promotion to previous subscribers.

An email promotion was sent out recently to offer a "welcome back" subscription price of only $4.99 a month for three months. Not bad. After the three months it goes back to the standard subscription price.

The offer is only available to previous subscribers, and it expires on 12/22/06, but it's still a good approach. The recipients of the email probably still have their XM receivers (or a car equipped with XM), so the subscription cost is a good thing to go after.

Marketing 101: The most likely people to buy are those who are familiar with your product. It sure as hell works for nearly every other type of subscription-based product.

Thanks Tyler!