WorldSpace Satellite Radio added more than 40,000 net new subscribers in the fourth quarter of 2005, increasing their subscriber base by more than 50% in Q4 alone, and finishing 2005 with more than 115,000 subscribers globally.

Expect to see complete results for the fourth quarter of 2005 from WorldSpace on March 16, 2006.

[Press Release]

WorldSpace has expanded its senior management team, and apparently it's marketing initiative, with the appointments of Shishir Lall in India, as managing director of operations, and Stephen Horn at the Silver Spring headquarters, as chief marketing officer. Lall helped launch Pepsi in India and for over nine years was responsible for various marketing and sales operations, rising to become International Vice President responsible for South Asia Franchise Operations. Horn has more than 20 years of industry experience, previously holding senior management positions at Coca-Cola Enterprises, PepsiCola and Citibank.

[Press Release]

WorldSpace has just unveiled a new corporate identity and tagline, and it's a great step in the right direction. The previous logo, seen to your right, focused too much on the whole "satellite" concept rather than what the appeal is to the customer. It also looked a bit... old. Something about those colors never rubbed me the right way.

This new look is much better though. Much more technology oriented, and the whole "turn on your world" tagline points towards satellite radio as being an eye-opening experience rather than just a technology. Perfect.