Whoa, Sirius Satellite Radio is going nuts today. They just announced today that they've expanded their broad slate of sports offerings to include Barclays English Premier League soccer. NFL, NCAA and now chalk up the EPL to Sirius' sports lineup.

As Official US Satellite Radio Partner to The Barclays English Premier League for the next three years, SIRIUS will carry a slate of matches each week. For the current season, broadcasts began on November 27 and will continue through the end of the season in May 2005.

Great news for soccer (err 'football') fans.

[Found on Match Night]

SIRIUS Satellite Radio signed a deal to air the men's NCAA basketball tournament through 2007, the latest move made in an attempt to draw customers through sports programming.

Sirius will broadcast every game of the tournament for the next three years, the network said Monday.

With XM inking the 11-year deal with MLB, Sirius with the NFL, and now Sirius again with the NCAA - sports is heating up on satellite radio.

[View Press Release]

There's no doubt that Sirius' stock has seen a massive jump in the past couple months. With Howard Stern's, followed by Mel Karmazin's, announcements of hopping on board, Sirius has seen more than an 80% gain. But now analysts are starting to take a step back, feeling that Sirius has nearly reached its ceiling - at least for now.

Many casual traders may look at SIRIUS Satellite Radio stock (SIRI) of over $6 and wonder why it doesn't have the potential of reaching XM Satellite Radio's stock (XMSR) of over $35. Fool.com answers this perfectly:

"The concept of shares outstanding isn't all that complicated, so it is alarming to see people buying a stock on the premise that the raw share price is lower than that of a different stock. Would these people be buying XM instead if it declared a 10-for-1 stock split? It's a haunting thought.

It's slightly less troubling but still disturbing to see folks who understand that you need to multiply a stock's price by the shares outstanding to arrive at its current market value still ignore the fact that a young company like Sirius also has a ton -- and we're talking literally a couple hundred million -- of additional shares in options and other dilution that will be tacked on as the stock appreciates."

While there's no doubt that Sirius has an incredible future ahead of them, perhaps now is the time to take a step back, and look at the facts instead of the hype.

Sirius Satellite Radio today announced that it has surpassed 800,000 subscribers on November 22nd, and remain on track to reach an estimated one million subscribers by the end of the year.

At the time of writing this, XM Satellite Radio has over 2.9 million subscribers (according to XMFan.com). They are expected to break 3 million subscribers by year's end themselves.

Didn't get enough of the XM/O&A Army crashing Stern's Rally?

Foundry Music was on scene above Union Square filming the whole event. Out of all the clips, these two are my personal favorites:

Video 1 (1.04Mb)
Video 2 (1.01Mb)

See all 8 Video Clips on Foundry Music.

According to AdAge.com, Mel Karmazin (former COO and President of Viacom) was named the CEO of Sirius Satellite Radio today.

A nasty symbolic blow to Infinity, and a big gain for Sirius.

[Found on atmasphere | endeavors]

XM Satellite Radio and the O&A Army were at the Stern / Sirius Rally in full force armed with XM Satellite Radio protest signs, O&A 'WOW' stickers, t-shirts, hats and the Opie & Anthony/XM Radio van. Met with cheers and boos from the crowd, the O&A Army had a massive presence all day in Union Square and managed to steal at least some of the attention from Howard's show.

The Police didn't like the sticks attached to the protest signs and confiscated them:

Devoted Opie and Anthony fans penetrated the crowd and helped do their part to 'spread the virus':

No sticks? No problem. XM had plenty arms to hold up the signs:

'Frenchy' a regular guest on the O&A Show:

Looking for the Howard Stern Farewell Rally? Check out the photos here.

The stage where Howard Stern was giving away free Sirius radios from:

Truck in the back distributing the Sirius vouchers:

Security was pretty tight, even on the roof!

Up close at the front stage handing out boomboxes to the anxious fans:

A horrible shot of Beth O (Howard's girlfriend):

Just got back from the Howard Stern / Sirius Rally at Union Square. A massive crowd gathered to see Howard, and to pick up their free Sirius Satellite Radios (500 were available) and 20,000 vouchers for free Sirius systems (when you prepay for a one-year subscription).

If you couldn't make it, no problem - just go to www.sirius.com/offer/sternrally and enter in promotion code 263. Select your Sirius system and purchase an annual subscription for $142.25. When prompted, enter in the certificate number HS7436 in the "referral ID" field.

The free system is the Audiovox SIR-PNP2. The offer expires on November 24th, 2004 - so if you want it, get it now.

Pics of this event will be posted shortly. You can find photos of the Howard Stern / Sirius Satellite Radio Rally here.

Orbitcast has learned more details on Howard Stern's Sirius Giveaway at Union Square, NYC today.

The first 500 people to show up will get $300 worth of Sirius Satellite Radio units (and we assume subscription vouchers), and the remaining 20,000 will receive $150 worth of Sirius rebate vouchers for satellite radio subscriptions.

More info to come as news develops.