A very well written article on The Future of Radio asks that exact question. Check it out.

CEO Mel Karmazin says he expects Sirius' advertising revenue to hit $100 Million by 2007 in an interview with AdAge (registration req'd). Also says "In 2007, we generate positive cash flow."

The plan? To sell ads on Sirius' 55 news, talk, entertainment and sports channels, with more flexible ad units such as 2-minute commercials and program sponsorships. Premium ad pricing (based on less clutter), and satellite radio's national footprint will be factors.

It's an interesting interview, especially with mentions of Sirius' 3G chipset being available for the 2005 holiday season, included with a "sort of PVR device in the satellite radio."

Sirius Satellite Radio has been selected as having the best programming in satellite radio by three top-tier publications: Men's Fitness, New York and Cargo.

The May issue of Men's Fitness had SIRIUS selected as the overall winner in a head-to-head competition and proclaimed "the shining star" in satellite radio.

In an article in the New York April 11 issue entitled, "The Well-Wired Home," the magazine advised, "Most of you will want to choose SIRIUS...the programming is superior."

Cargo Magazine compared the satellite radio providers in its May issue and gave SIRIUS an "A" for content in its report card of satellite services - the only "A" given in the "Final Grades."

SIRIUS Canada, the Canadian spin-off of Sirius Satellite Radio, has issued a series of "strong letters" to certain resellers asking them to stop the selling of illegal "grey market" subscriptions to Sirius Satellite Radio.

This "grey market" is established by people (and dealers) getting or providing US addresses that allow Canadian residents to "illegally" obtain satellite radio service from SIRIUS.

SIRIUS Canada was created by the CBC (Canadian Broadcasting Corporation) and Standard Radio Inc. in partnership with SIRIUS Satellite Radio, in an effort to enter the Canadian market legally. SIRIUS Canada has applied for a Canadian license, and is awaiting the decision of the CRTC (Canadian Radio-television and Telecommunications Commission).

Former U.S. Senator Bill Bradley will be the host and creator of American Voices which launches in May on SIRIUS Talk Central, channel 148.

American Voices is a weekly talk show that will feature varied stories, personalities and opinions from a broad cross section of America and the world.

Bradley played ten years with the New York Knicks, during which the Knicks won two NBA championships in 1970 and 1973. He was inducted into the Basketball Hall of Fame in 1982. Bradley served in the U.S Senate for New Jersey from 1979 to 1997. He opted not to run for a fourth term in 1996 but returned to the political arena in 2000 when he ran for the Democratic nomination for President.

Bradley currently serves as a Managing Director at Allen & Company. He is also an accomplished author and has written five books including the New York Times best-sellers Time Present, Time Past: A Memoir and Values of the Game.