Karmazin on post-merger packages and pricing
Wednesday, February 28, 2007 at 8:04 PM
Mel Karmazin, gave some more light on the possible "A La Carte" packages and pricing at today's House Judiciary Committee Antirust Task Force hearing on the proposed satellite radio merger.
First, Karmazin clarified that at this time "per-channel" A La Carte packages is not possible in the current infrastructure. In other words, the ability to pick and choose a completely customized subscription (labeled a "consumer advocate's dream") won't be a reality right now.
But what is possible is the choice of tiers based on different consumer interests.
Karmazin also stated that the $12.95 per month pricing is currently the ceiling that is possible for a subscriber. There's "no scenario where we're raising that price," said Karmazin in his testimony.
"What we're also saying is that we'll provide the consumer with a choice to be able to get satellite radio for less than [the current price]," he added.
For instance, in the scenario of a "music only" a la carte package, the consumer could likely pay less than a current satellite radio subscriber does today. I can imagine a "family package" with children/family-friendly programming, a "sports package" with live play-by-play sports, and a "news/talk package" with only (wait for it) news and talk.
More choice, and lower prices. It's rare that you see a merger scenario with those possibilities becoming a reality.
Mel Karmazin, gave some more light on the possible "A La Carte" packages and pricing at today's House Judiciary Committee Antirust Task Force hearing on the proposed satellite radio merger.
First, Karmazin clarified that at this time "per-channel" A La Carte packages is not possible in the current infrastructure. In other words, the ability to pick and choose a completely customized subscription (labeled a "consumer advocate's dream") won't be a reality right now.
But what is possible is the choice of tiers based on different consumer interests.
Karmazin also stated that the $12.95 per month pricing is currently the ceiling that is possible for a subscriber. There's "no scenario where we're raising that price," said Karmazin in his testimony.
"What we're also saying is that we'll provide the consumer with a choice to be able to get satellite radio for less than [the current price]," he added.
For instance, in the scenario of a "music only" a la carte package, the consumer could likely pay less than a current satellite radio subscriber does today. I can imagine a "family package" with children/family-friendly programming, a "sports package" with live play-by-play sports, and a "news/talk package" with only (wait for it) news and talk.
More choice, and lower prices. It's rare that you see a merger scenario with those possibilities becoming a reality.


When questioned about the XM/Sirius merger in front of the House Judiciary Committee antitrust task force, Mel Karmazin was asked whether he would agree to pricing restrictions for the newly merged company.
Gigi B. Sohn, co-founder and President of
The House subcommittee on telecommunications will hold a hearing next Wednesday, March 7th that will include a look at the proposed Sirius-XM merger. 

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As I'm reading coverage on the XM/Sirius merger, there's a common point of reference being brought up when the media looks to find prior parallels, and that obviously is the EchoStar/DirecTV deal.
EchoStar and DirecTV used the argument of spectrum, and the fact that both companies use the same spectrum for "overlapping programming services," as their main case for why they need to do their merger. They felt that by combining their spectrum, there would be a more efficient use of the available spectrum, and thus they would be able to provide better services to the customer. In terms of pricing, EchoStar/DirecTV would promise to keep their pricing inline with the overall national price of MVPD services. In short: the merger would give them more bandwidth and they promise to stay competitive.
Both Sirius Satellite Radio and XM Satellite Radio are celebrating the Oscars with special programming surrounding the star-studded event.