Retail Satellite Radio Sales Reports (NPD & Bridge)
Wednesday, June 14, 2006 at 4:53 PM
Satellite Standard Group is reporting that the May NPD Group retail satellite radio reports have been released, and the preliminary results are:
Sirius: 54%
XM: 46%
At the same time, Bridge Ratings released their own 15 week projected satellite radio retail sales totals:
Sirius: 49.8%
XM: 50.2%
Facinating. So who's right? Now, I need to note that the timelines are not the same between the two retail reports above. And of course, as we always hear, NPD Group doesn't take into account Walmart sales. And, Bridge also only surveyed 7 markets. So... that brings us back to the original question - who's right?
Satellite Standard Group is reporting that the May NPD Group retail satellite radio reports have been released, and the preliminary results are:
Sirius: 54%
XM: 46%
At the same time, Bridge Ratings released their own 15 week projected satellite radio retail sales totals:
Sirius: 49.8%XM: 50.2%
Facinating. So who's right? Now, I need to note that the timelines are not the same between the two retail reports above. And of course, as we always hear, NPD Group doesn't take into account Walmart sales. And, Bridge also only surveyed 7 markets. So... that brings us back to the original question - who's right?

