Jonny Moseley, Olympic / World Cup ski champion and host of The Moseley Method on Sirius Satellite Radio's Faction channel, will give hourly updates on all of the action at Winter X Games 9 exclusively for Sirius listeners.

Moseley's insight into the excitement will hit the air starting Sunday morning at 10 am ET on Faction channel 28 and run throughout the duration of the biggest action sports event of the winter.

Hey wow, big day for Faction as Lance Armstrong's new show will launch later on Sunday night.

The NBA and Sirius Satellite Radio today announced that Sirius will broadcast NBA regular season games, Playoffs and The Finals nationwide to subscribers as part of a non-exclusive multi-year extension agreement.

Sirius currently broadcasts up to 40 NBA games each week at no extra charge over the basic monthly fee. This new agreement provides Sirius with expanded trademark and promotional rights, and Sirius and the NBA are expected to conduct joint marketing efforts targeted at NBA fans.

And for the first time, Sirius subscribers will receive live official courtside game stats on their Sirius Satellite Radio unit displays.

Sirius announced the appointment of Philip Summers as Senior Director, Sports Marketing. Summers will develop acquisition and retention marketing efforts with all sports properties with which Sirius has a broadcast relationship, including the NFL, NBA, NHL, English Premier League, and various NCAA institutions.

Prior to joining Sirius, Summers served as Senior Director, Marketing and Sales at the NFL.

Sirius Satellite Radio, Nelligan Sports Marketing, the University of Louisville and College Sports Television announced an agreement making Sirius the Official Satellite Radio Partner of the University of Louisville. This didn't come without a fight, and a whole lot of drama (see here, here and here) between Clear Channel and Sirius. See, for years Clear Channel's AM station WHAS and U of L have been in bed with each other, but Sirius put a kabosh on all that.

Sirius will broadcast select play-by-play sports of Louisville's nationally-ranked college basketball and football teams. Louisville joins a growing stable of Division I schools currently broadcast on Sirius College Sports Radio.

The Cardinals' first broadcast on Sirius will be Tuesday, January 11th when the Cards travel to Hattiesburg to take on Southern Mississippi at 7pm ET on channel 181.