Sirius Satellite Radio has signed Juan Pablo Montoya, the first F1 driver ever to jump full time into the NASCAR NEXTEL Cup Series.

Juan Pablo Montoya will participate in a weekly interview spot heard only on Sirius NASCAR Radio, starting today, January 29th. Montoya will be heard every Monday on "Sirius Speedway," a talk show hosted by Dave Moody that airs weekdays from 3pm-7pm ET on Sirius NASCAR Radio (ch.128).

Juan Pablo Montoya, is a former Formula One star who will drive the No. 42 Texaco/Havoline Dodge in the NASCAR NEXTEL Cup and NASCAR Busch Series in 2007 for Chip Ganassi Racing with Felix Sabates.

Each week Sirius listeners will get first-hand updates on Montoya's progress, hear his insights into the differences between open-wheel and stock car racing and get his feedback on all the races. 

Sirius Satellite Radio will air ten game broadcasts of Super Bowl XLI, in seven different languages, live from Miami as the Chicago Bears go head-to-head against Indianapolis Colts on Super Bowl Sunday, February 4th.

Sirius' live play-by-play broadcasts of Super Bowl XLI will include both teams' local radio broadcasts as well as the national Westwood One/CBS Radio Sports broadcast. Here's the breakdown of the channels and their associated Super Bowl broadcasts:

• Indianapolis Colts team broadcasts - Sirius channel 125
• Chicago Bears team broadcasts - Sirius channel 123
• Westwood One/CBS Radio Sports broadcast - Sirius channel 124
• Westwoo One Spanish broadcast (Spanish-Latin America) - Sirius channel 181
• Canal + Spain broadcast (Spanish-Spain) - Sirius channel 147
• NTV + Russia broadcast (Russian) - Sirius channel 143
• France 2 broadcast (French) - Sirius channel 110
• NHK Japan broadcast (Japanese) - Sirius channel 107
• SMG broadcast (Mandarin Chinese) - Sirius channel 119
• ARD broadcast (German) - Sirius channel 130

Also, starting today (Jan 29th) through Super Bowl Sunday, Sirius NFL Radio (ch 124) will broadcast live everyday from Radio Row at the Miami Beach Convention Center. You'll get up-to-the-minute news and analysis from a panel that includes Jerry Rice, Cris Carter, Tim Ryan, Pat Kirwan, Gil Brandt, Jim Miller, Carl Banks, Bob Papa and Ada Schein.

Sirius NFL Radio will also broadcast live from Dolphin Stadium on Media Day - tomorrow, January 30th - from 10am to 3pm ET, where you'll hear interviews with players and coaches from the Colts and Bears.

On Saturday, from 2pm-6pm ET, Sirius will have live coverage as the Pro Football Hall of Fame's Class of 2007 is announced at the Miami Beach Convention Center.

Check the full daily schedule of Sirius' in-depth NFL coverage after the jump... 

Sirius Satellite Radio's Faction (ch 28) will provide on-site coverage of the Winter X Games in Aspen, CO starting on January 27th.

Faction's hosts Michael Tully and Bryan Cullen will provide up-to-the-minute reports direct from Buttermilk Mountain. Meanwhile former Olympian Carrie Sheinberg will provide analysis and an insider's perspective on the events.

Coverage begins on Saturday, January 27th from 12-8pm ET, then on Sunday January 28th from 10-8pm ET. The wrap-up show for the Winter X Games will also air on Sunday at 9pm ET.

David Hinckley has a piece in the New York Daily News today on NASCAR's partnership moving from XM to Sirius, and how both services are appealing to the NASCAR fan.

The five-year, $107.5 million deal that Sirius inked with NASCAR allows them to broadcast all 36 races starting this year. Sirius carries 12 hours of live NASCAR talk every day, including the David Poole and Marty Snider morning show and NASCAR driver Tony Stewart's show every Tuesday night. Sirius also provides separate channels of in-car audio between the driver and pit crew during the races.

"Our package is radically different from what XM offered," says Sirius' Scott Greenstein. "We treat NASCAR like we treat the NFL. We talk about the race all week, we carry the race and then we have a five-hour post-race show."

Meanwhile XM still provides NASCAR-related talk and coverage, but not the live races.

"We're still in the game," says XM's Eric Logan. "We just do it differently. We looked at how people were using the channel, and most of it was to talk about the races, not listen to them. So we saved $20 million a year and kept what most subscribers wanted."

With 75 million NASCAR fans, it's all part of Sirius' strategy to target young men.

"We have Howard Stern, NFL football, the Playboy Channel and other programming that already appealed to those listeners," Greenstein says. "So NASCAR fits right in, even though it stands on its own."

[New York Daily News]