February 14, 2007

Sirius unveils schedule for Daytona 500 Weekend

Wednesday, February 14, 2007 at 8:45 AM

Daytona 500
Sirius Satellite Radio will air the legendary Daytona 500 live this Sunday (February 18th), with 15 hours of coverage from the track from 9am to midnight, on Sirius NASCAR Radio (ch 128).

From Wednesday, February 14th through Sunday, February 18th, SIRIUS will broadcast live from the infield at the Daytona International Speedway, providing news, expert analysis and interviews. Sirius NASCAR Radio will also broadcast Friday's NASCAR Craftsman Truck Series race, Saturday's NASCAR Busch Series race and Sunday's Daytona 500 live, providing full pre- and post-race coverage produced in conjunction with Motor Racing Network.

On top of carrying the broadcast from Motor Racing Network (MRN) Sirius is broadcasting the driver-to-crew chatter on 10 additional channels. When the team members are not on the radio the audio of the live race broadcast will come up allowing listeners to follow the entire race uninterrupted.

Follow the jump to see the full in-car audio lineup, as well the full NASCAR programming schedule...

Continue reading »

February 13, 2007

Sirius creating "Fan's Choice" broadcast for NASCAR races

Tuesday, February 13, 2007 at 9:10 AM

NASCAR on SiriusSirius Satellite Radio is allowing NASCAR fans to determine which driver-to-pit crew communications they want to hear each week.

The feature, called "Fan's Choice" will air on one of Sirius' 10 channels that carry driver-to-pit crew communications, but it's the fans that will be able to vote on which driver they want to hear.

Before NASCAR NEXTEL Cup Series race, fans can log on to vote for their favorite driver. The driver with the most votes, gets to be aired on Sirius "Fan's Choice" channel - Sirius channel 140.

A lineup of drivers and their associated channel will be available at sirius.com/driverfeeds before each race.

February 12, 2007

Sirius signs NASCAR driver Scott Riggs

Monday, February 12, 2007 at 2:20 PM

Scott RiggsScott Riggs, driver of the #10 Valvoline/Stanley Tools Dodge Charger in the NASCAR Nextel Cup Series, has teamed up with Sirius Satellite Radio to host his very own "Riggs Report."

Riggs' weekly spot will air on the Sirius NASCAR talk program, "The Driver's Seat," which broadcasts Monday through Friday from 11am to 3pm ET, on NASCAR Radio (ch 128).

"The Driver's Seat" is hosted by veteran broadcaster John Kernan along with an all-star crew of co-hosts including Buddy Baker, Johnny Benson, Randy LaJoie, Ron Hornaday, Ricky Craven, Phil Parsons and John Andretti.

Listeners can catch the "Riggs Report" with Scott Riggs and John Kernan every Tuesday from 1pm to 1:15pm starting on February 13th, where they will be discussing previous and upcoming races as well as current topics in the sport.

[Backstretch Motorsports

February 9, 2007

2007 Budweiser Shootout on Sirius Satellite Radio

Friday, February 9, 2007 at 6:46 PM

2007 Budweiser ShootoutSirius Satellite Radio's NASCAR Radio (ch 128) revs up the NASCAR race season live from the Daytona International Speedway with coverage of the 2007 Budweiser Shootout this weekend.

The excitement begins tomorrow, February 10th, at 4:30pm ET when Sirius delivers pre-race coverage of the exhibition (no points) event. The actual Budweiser Shootout race then begins at 8pm ET. If that's not enough, get your post-race coverage after the race until 1am ET.

Then on Sunday, February 11th, Sirius will broadcast qualifying for the Daytona 500, which leads up to the actual madness that is the Daytona 500 race on February 18th.

February 5, 2007

Sirius presents the new NASCAR.COM

Monday, February 5, 2007 at 10:16 PM
NASCAR.COMNASCAR's website has recently undergone a major facelift, and Sirius appears to be the premiere website sponsor.

The new NASCAR.COM is now offering such goodies like free video and free Live Leaderboards, which both used to be part of NASCAR.COM's Trackpass subscription service. The new website is sure to draw lots of eyeballs, especially as the excitement for the Daytona 500 builds (only 12 days away).

View the NASCAR.COM site tour.
Thanks XMECUTIONER!

February 2, 2007

Sirius Satellite Radio signs the National Lacrosse League

Friday, February 2, 2007 at 8:46 AM

National Lacrosse LeagueJust when you thought that every possible sport could be covered on satellite radio, Sirius goes ahead and signs a multi-year deal with the National Lacrosse League (NLL) making Sirius the exclusive Official Satellite Radio Partner of the NLL. A marketing agreement is also associated with this deal.

Starting today, Sirius will air the NLL "Game of the Week" show live throughout the season plus the Champion's Cup Playoffs. Sirius will also broadcast a weekly one-hour show later this season that will feature highlights, news and analysis.

The NLL coverage is exclusive to both Sirius Satellite Radio and Sirius Canada.

[Press Release

Sirius Sports: February 2007 (6)