As of May 1st, Sirius and PodShow will reportedly be parting ways. A relationship that was started two-years ago with much fanfair, is now over... and I'm not so sure that many Sirius listeners will care.

It was a neat idea at the time - to take a social media like podcasting and stream it over satellite radio. But I have to agree with Podcast NYC in that there probably is no winner or loser in this case. It was low-cost programming for Sirius, and great PR for PodShow, but it likely didn't bring in mass subscribers for Sirius. Aside from new subs, I'm also not convinced that the show garnered many listeners aside from those who are already into podcasting (and who already have favorite podcasts they follow). Four-hours is a lot of time to dedicate to a channel with redundant content.

Frank Truth posted an email from Richard Brewer-Hay of PodShow, stating that the deal "has become less productive for both parties." Which I think puts it nicely - the value just wasn't there for both parties. That's it.

It's hardly the case of satellite radio becoming even less important... which I think is a hilarious take on the issue. I'm a huge fan of both the podcasting medium and the satellite radio medium, but the notion that this will cause satellite radio's "numbers further flushing down the toilet" due the dropping of podcasting content is a slight delusion of grandeur.

If you're going to look at the marriage of social media and new media, I think shows like Blog Radio are far more popular. But that's just me... will any of you be missing the podcasts on Sirius?

[via paidContent] 

Starting on Monday, April 30th, "Morning Living" on Martha Stewart Living Radio (ch 112) on Sirius has named a new host, and expanded its format to 3 hours.

Recently named host of "Morning Living" and veteran radio personality, Dean Olsher, is actually the first male morning show host on Martha Stewart Living Radio. Olsher roots are from NPR – he started there in 1987 as a cultural reporter and then launched "The Next Big Thing" at WNYC in 1999.

Olsher, a lifelong foodie, brings kitchen karma to life every morning. Freestyle conversation, humor and personality drive his show. Olsher, his show regular - Betsy Karetnick - and a wide-ranging mix of guests do much more than trade recipes and make coffee (thankfully).

As a fun touch, they actually cook breakfast and other treats in the studio, never afraid to experiment with morning food. In fact, after one too many breakfasts consisting of eggs, Olsher has issued a plea to his audience to call and send in creative alternative ideas.

Like "Whatever with Alexis and Jennifer" (the evening drive time show), "Morning Living" is an open forum for everything plus the kitchen sink.  Listeners to both shows are privy to up close and personal radio unique to Martha's channel.

Expect the unexpected. This is not your mother’s morning radio show.

"Morning Living" will air Monday – Friday from 7am - 10am ET on Sirius' Martha Stewart Living Radio (ch 112).

Jane Pratt, host of the newly launched show "Jane Radio" on Sirius Satellite Radio, is heading down to Athens, GA this weekend for a live broadcast. There she will feature special guest and acclaimed frontman of REM, Michael Stipe, on her new Sirius show.

Media pioneer Jane Pratt, founder and former editor-in-chief of both Sassy and Jane, is now the host of Jane Radio.

Jane Radio breaks new ground in radio for women and interacts heavily with listeners on each show. From the "Jane Rant" of each week to segments such as "Jane Needs Help" - where listeners get to help Jane with her problems - Jane’s show explores current events, her life, and through their calls, the lives of her listeners. 

Pratt recently revealed on her Sirius show that she and Michael Stipe dated years ago. Pratt also appeared in REM’s Shiny, Happy, People video.

Jane Radio airs on Fridays from 6pm - 8pm ET on Sirius Stars (ch 102).

Sirius has launched a new live radio call-in show hosted by star Miami DJ Michael Yo, fittingly entitled "YO on E!"

Host Michael Yo, formerly of Y100 in Miami, will interact heavily with listeners through calls, e-mails and text messages to discuss the day's entertainment news on the three-hour live show. Celebrity guests will also join in the festivities, both in-studio and on the phone, while E! personalities will be special guests throughout the week.

The fast-paced, interactive and slightly ridiculous show launched on Monday and broadcasts live from E!'s Los Angeles studios Monday - Friday from 4pm - 7pm ET on Sirius' E! Entertainment Radio (ch 107).

Replays air on Saturday and Sunday at 11am ET.