XM Satellite Radio has launched a new multimedia advertising campaign promoting its real-time traffic information service, XM NavTraffic.

The campaign targets traffic-conscious consumers while they're tuned into local TV or online traffic reports, with the tagline "Get There Faster."

Three 10- second television spots using XM's signature line art animation portray drivers in their cars listening to XM's commercial-free music channels, and using their XM NavTraffic service to find an alternate, quicker route to their destination.

The spots, developed by DC-based creative shop Brand-Aid alongside XM's in-house creative services, are debuting todat, May 19th in more than 30 major markets, adjacent to local TV traffic reports in morning and evening local news.

Additionally, the campaign will also include online advertising and billboard placements in high-traffic locations. XM's OEM partners Nissan, Infiniti and Lexus have highlighted NavTraffic in recent TV advertising promoting specific vehicles. XM NavTraffic availability is rapidly expanding into more than 40 vehicles in the 2009 vehicle model year.

You can watch all the TV spots here.

ICO, who recently partnered with Delphi, has reached an agreement with Discovery Communications to provide live mobile video content for the alpha trials of its ICO mim service.
 
The channels available for the ICO mim trials include Discovery Channel, TLC and Discovery Kids.

Powered by the ICO G1 satellite, ICO mim's trials will be starting in late summer in Raleigh-Durham, NC and Las Vegas. The ICO G1 is the largest commercial satellite launched to date, weighing nearly 15,000-lbs at liftoff, and measuring more than 27-ft high and over 100-ft wide with the solar array deployed.

ICO previously announced an agreement with NBC Universal to also provide content for its alpha trials. The question is, who's next?