Satellite Video, or Satellite Radio Video, or SVOD (Subscription Video On Demand), or whatever the heck it would be called. It's something that's been talked about by both Sirius and XM for quite some time now.

Sirius has brought up a video service since early 2004. Along the way Sirius has said that their mobile in-car video services would provide children's content in a live format, and would be available by the second half of this year as part of their OEM offering. We even know that Sirius plans to use Microsoft's Windows Media Player 9.

XM demonstrated their own in-car satellite video at CES last year, and even went so far as to demonstrate a live wearable video player to analysts in the beginning of this year. XM has partnered with On2 to provide their video compression technology.

The efforts even extend into Canada where XM Canada and Sirius Canada both talked up satellite video with an expected release for late-2006.

But the question isn't "if" this will happen, or even "when" (because a delay at this point wouldn't surprise anyone - it's almost December afterall) - the question is... how?

The experience needs to be something that consumers will actually find useful. It can't just be music videos or clips of Despirate Housewives. This isn't the iPod audience per se (though it will be compared to the iPod nearly instanteously). If the target distribution market is vehicles, then the audience to appeal to should definitely be kids. Sirius has a good hunch here.

But big name content providers aren't going to sign on board immediately. They sure as hell didn't when iTunes started offering video, though maybe since the landscape has changed so has the mindset of entertainment companies. But most likely the content would need to be either created in-house or by current VOD content providers. I personally love the content provided by Comcast's Select On Demand for my kids, and similar providers would be quite open to working with both satcasters.

Then there's social video. Verizon partnered with YouTube (but as a neutered version), and a similar style of approach isn't inconceivable. But it couldn't be the only content provided, and would be best for a handheld video player rather than a rear seat video application.

For the in-house route, the obvious choice would be to make the satellite video offering an extension of the core satellite radio services. So you could see the action in-studio, or watch whatever the hosts are talking about. This works great for the talk channels.

Aside from children's content, YouTube-style videos or in-studio shenanegans - what would be on your "wishlist" for content if/when Sirius and XM unveil this technology to the masses?