Signs of XM's revamped marketing strategy are starting to shine through. First their new marketing campaign, and now their product packaging is getting a uniform look.

XM's prior packaging (bottom) for their retail products were each individually unique from each other - reinforcing the manufacturer's brand moreso than the XM brand itself. Now, coinciding with the rollout of XM SureConnect, XM has changed all their retail packaging (top) to focus on the XM brand instead.

This uniform look is a welcome change and should help their presence at big box retailers. It's about time.

(On a related note, XM no longer is touting the "most commercial-free music" line anymore. With Sirius' addition of their Canadian channels, both services have 69 commercial-free music channels. XM has instead changed the line to the "most music" due to the additional Clear Channel channels.) Thanks Matt!

Delphi has an excellent mini-site on the new XM SkyFi3 satellite radio receiver/MP3 player.

They do a nice job of explaining how this hybrid unit is optimized for your car, but has the flexibility to be a fully portable unit as well (in two different wearable kits). Also explained is the difference between the storing of XM content (10-hours worth) and storing of your own MP3/WMA library (on the included 2Gb microSD card).

It's worth checking out if you're interested in getting this receiver, plus they also provide the SkyFi3 user guide (PDF) for your reading pleasure.

And likely to cause a ruckus among Orbitcast commenters - there's also a well put together comparison chart that has the audacity to compare the SkyFi3 to the Stiletto 100 and Stiletto 10, among others. (gasp!) A Sirius vs. XM comparison? Let the war begin!

Thanks Steven!