Report: Mobile music usage up to 17% total (seriously?)
Monday, March 10, 2008 at 11:08 AM
It looks like Americans are moving beyond using their cellphones just to talk, with non-voice functions gaining more and more usage, according to recent research released by eMarketer.
But what struck me as the most interesting was that "play music" came in at an incredible 17% total - that's nearly the same amount of mobile usage as using email, accessing the internet or recording a video.
Obviously the daily activity drops significantly from the total, but even then, mobile music has the same amount of daily usage as internet access.
Check out how this breaks down by age after the jump...
It looks like Americans are moving beyond using their cellphones just to talk, with non-voice functions gaining more and more usage, according to recent research released by eMarketer.But what struck me as the most interesting was that "play music" came in at an incredible 17% total - that's nearly the same amount of mobile usage as using email, accessing the internet or recording a video.
Obviously the daily activity drops significantly from the total, but even then, mobile music has the same amount of daily usage as internet access.
Check out how this breaks down by age after the jump...

