Mark Ramsey has a great presentation on the future of radio that was shown at the NAB Radio Show a few weeks back. It's an eye-opening presentation, and while it is meant specifically for terrestrial radio executives, it shows a lot about satellite radio's potential.

One very interesting aspect is the listening preferences of the personas that Mercury Research established with this study ("Greg" and "Marsha" - watch the presentation to get a better understanding of them). MP3 player and satellite radio listening actually eats into regular radio listening - surprising because I would have thought that MP3 players would eat into CD listening. But according to this study, its terrestrial radio that suffers.

View the Presentation or you can also download an easy-to-run version of the presentation here.

[via Hear 2.0]