XM Canada has just announced that they've reached 237,500 subscribers as of the end of its second quarter ended February 28, 2007.

In what appears to be a media relations tit-for-tat, XM Canada's press release clearly highlights that they hold an 80% marketshare of factory-installed satellite radios in the automotive sector and that XM will be available in 115 different vehicle models in 2007.

Sirius Canada had highlighted that they commanded a 70% marketshare when they announced reaching over 300,000 subscribers.

Also, XM Canada has now changed how they are reporting subscribers, in an effort to align subscriber numbers "more closely with industry norms." XM Canada's subscriber numbers now include vehicles factory-activated when automakers have agreed to pay for a portion or all of the trial period service.

So what was 147,000 subscribers back in January, is now over 237,000 subscribers today. 

Bad blood? Nahhh.