Father's Day Observations
Thursday, June 29, 2006 at 4:03 PM
In Forbes today, Bear Stearns analyst Robert Peck noted that XM's website peaked around Father's Day at levels "significantly higher" than average, indicating a possible increase in interest around the holiday. By contrast, Sirius Satellite Radio's traffic stayed within the average range - spiking after Father's Day.
Curious. This peaked my interest. So I embarked onto good ol' Alexa to get a clearer picture:

Here's the Alexa graph showing the past month's worth of reach trending. I say "trending" because Alexa is great to determine exactly that - it's not an absolute measurement. Anyway.
So xmradio.com saw a significant spike in traffic just before Father's Day, yet sirius.com saw a spike after Father's Day. This could be translated in different ways as the post-Father's Day traffic could very well be from online activations (a good sign for Sirius). While the pre-Father's Day traffic for XM could be an indication that their TV spot made a difference. Ohh the speculation.
Whatever the causes, I'm pretty much convinced that the post-Father's Day traffic is from activations or from new subscribers checking out the service. Good news since this period is so important for consumer electronics sales.
But there's one thing that doesn't add up... Stern started streaming just before Father's Day.
In Forbes today, Bear Stearns analyst Robert Peck noted that XM's website peaked around Father's Day at levels "significantly higher" than average, indicating a possible increase in interest around the holiday. By contrast, Sirius Satellite Radio's traffic stayed within the average range - spiking after Father's Day.
Curious. This peaked my interest. So I embarked onto good ol' Alexa to get a clearer picture:

Here's the Alexa graph showing the past month's worth of reach trending. I say "trending" because Alexa is great to determine exactly that - it's not an absolute measurement. Anyway.
So xmradio.com saw a significant spike in traffic just before Father's Day, yet sirius.com saw a spike after Father's Day. This could be translated in different ways as the post-Father's Day traffic could very well be from online activations (a good sign for Sirius). While the pre-Father's Day traffic for XM could be an indication that their TV spot made a difference. Ohh the speculation.
Whatever the causes, I'm pretty much convinced that the post-Father's Day traffic is from activations or from new subscribers checking out the service. Good news since this period is so important for consumer electronics sales.
But there's one thing that doesn't add up... Stern started streaming just before Father's Day.


If you take a 


