Arbitron reports Satellite Radio listening is up
Sunday, September 30, 2007 at 5:34 PM
Arbitron is reporting that satellite radio listening is growing at what looks to be a steady pace, though its listenership pales in comparison to terrestrial radio.
According to Arbitron's latest numbers, both Sirius and XM account for 4.1% of the metro unweighted quarter hours. That's up from 3.5% in Spring 2007, and even a nicer increase from the 3.4% reported by Arbitron for the Fall 2006 survey.
In total, 6.9% of metro in-tab diaries contained satellite radio listening - that's up as well, from 5.9% in Fall 2006. Respondents also said they listened to 303 different satellite radio channels, up from 297 separate satellite radio channels in Fall 2006.
A vast majority of entries clearly identify both the service (XM or Sirius) and the channel, so Arbitron says that a satellite radio entry can be credited to a specific channel. Word has it that Arbitron will be circulating to subscribers a workup from the Fall 2006 survey that breaks out individual satellite channels, allowing a never-seen-before glimpse into how people listen to satellite radio (e.g., Howard Stern's audience, Opie & Anthony's audience, etc.).
That should make things interesting.
[Radio Online via Orbitcast Forums]
Arbitron is reporting that satellite radio listening is growing at what looks to be a steady pace, though its listenership pales in comparison to terrestrial radio.
According to Arbitron's latest numbers, both Sirius and XM account for 4.1% of the metro unweighted quarter hours. That's up from 3.5% in Spring 2007, and even a nicer increase from the 3.4% reported by Arbitron for the Fall 2006 survey.
In total, 6.9% of metro in-tab diaries contained satellite radio listening - that's up as well, from 5.9% in Fall 2006. Respondents also said they listened to 303 different satellite radio channels, up from 297 separate satellite radio channels in Fall 2006.
A vast majority of entries clearly identify both the service (XM or Sirius) and the channel, so Arbitron says that a satellite radio entry can be credited to a specific channel. Word has it that Arbitron will be circulating to subscribers a workup from the Fall 2006 survey that breaks out individual satellite channels, allowing a never-seen-before glimpse into how people listen to satellite radio (e.g., Howard Stern's audience, Opie & Anthony's audience, etc.).
That should make things interesting.
[Radio Online via Orbitcast Forums]



The Heritage Foundation's
FCC Commissioner Michael Copps expressed skepticism today about whether he would endorse the proposed merger of Sirius Satellite Radio Inc. and XM Satellite Radio Holdings Inc.
Contrary
Speaking at the
It's funny what different news services choose to focus on when reporting the same situation. Thomas Barnett, assistant attorney general at the Justice Department, was asked about the Sirius-XM merger review at a congressional hearing yesterday, yet two media outlets each have an entirely different take on what was said.
Fox News Radio is now offering a new 