December 12, 2005

The Battle is Brewing...

Monday, December 12, 2005 at 11:37 AM

...between Opie & Anthony and Howard Stern. I have a funny feeling that a lot will go down on December 16th when Howard does his ceremonial walk from the K-Rock studios to Sirius Satellite Radio HQ. If you can't make it in person, watch it on Yahoo, because it's sure to be a spectacle.

To add fuel to the fire, this clip (MP3) from the 12/09/05 O&A Show sure has fired up a lot of peeps from both camps. It's even made it's way to Digg. Whether you're a fan of either show or not, listening to that clip will surely be of interest. (Match.com? hmm...)

[Foundry Music

December 9, 2005

SIRIUS vs XM: Website Traffic (the truth)

Friday, December 9, 2005 at 3:55 PM

Bridge Ratings just released a traffic analysis pitting XM vs SIRUS in a head-to-head competition, using Alexa - the purpose is to show the interest in each satellite radio provider. Alexa, for those who don't know, has a toolbar installed on about 10 million browsers that reports surfing behavior, so it's a pretty reliable stastical sampling.

Unfortunately, Bridge Ratings got it wrong. (Yes, that's right, I'm calling them out.)

Here's a quote from the study:

"Data show that XM reaches 35 users for every million while Sirius attracts 660 for every million users - over 18x XM's reach."

Now, does that raise any eyebrows for anyone? 18 times the reach? Isn't that shockingly excessive? Upon further analysis of the analysis (goddamn I'm funny), you'll notice that the Alexa numbers are comparing xm.com against sirius.com. And the problem there is... xm.com is just spam site. The real website, as we all know, is xmradio.com.

So let's take an accurate look at the traffic between the two websites shall we? Below are live stats straight from Alexa comparing xmradio.com to sirius.com: 

XM vs SIRIUS traffic 

I think I'm done here. Sorry Dave.

[Bridge Ratings

UPDATE: Wow, that was fast. Bridge Ratings literally just updated the report to reflect the accurate numbers. Wonder if they're reading this? (hi guys!)

Consumer Reports on Satellite Radio

Friday, December 9, 2005 at 12:24 PM

Has anyone seen the recent Consumer Reports article on Satellite Radio? Some interesting stuff in there. They did a survey and discovered that 71% of respondants are highly satisfied with their satellite radio service. And 89% said they would definitely, or probably, renew their subscription - even though most would rather not pay a monthly fee (who would?).

The only thing disappointing was the extremely limited "Sirius vs. XM" chart at the bottom of the article.

[Consumer Reports

XM vs SIRIUS: December 2005 (3)